Tag Archives: branding

Richard Morris

Opinion: there are better adjectives for the Labour Party than ‘progressive’

By Richard Morris | Mon 7th February 2011 - 3:44 pm

I keep banging on about the fact that there’s a fairly obvious programme in place by the Labour Party to steal our natural positions, both philosophically and in policy (see my article on LDV or my recent blog post). Their latest moves to ‘own’ the term progressive are another case in point.

However, as a branding expert (and a Lib Dem) I do find the news that Ed Miliband is considering rebranding the party he leads as ‘The Progressive Labour Party’ pretty funny – and wrongheaded.

There are essentially three reasons why an organisation rebrands:

  1. Costs savings through economies of scale

…

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