Tag Archives: branding

Opinion: there are better adjectives for the Labour Party than ‘progressive’

I keep banging on about the fact that there’s a fairly obvious programme in place by the Labour Party to steal our natural positions, both philosophically and in policy (see my article on LDV or my recent blog post). Their latest moves to ‘own’ the term progressive are another case in point.

However, as a branding expert (and a Lib Dem) I do find the news that Ed Miliband is considering rebranding the party he leads as ‘The Progressive Labour Party’ pretty funny – and wrongheaded.

There are essentially three reasons why an organisation rebrands:

  1. Costs savings through economies of scale

Posted in Op-eds | Also tagged and | 59 Comments
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Recent Comments

  • John B Grout
    Excellent piece, Josh. As for seeking others' thoughts on the pitch, here are mine: Labour and the Greens want to do things for you, the Conservatives and R...
  • David Evans
    It's an interesting article, which gives us more to think about, but when it ends with "Government and politics can strive toward this platform ... giving ind...
  • Neil Sandison
    This one of a series of articles recently published in the Liberal Democrat Voice that defines our social liberal values . Frequently the hot house of Westminst...
  • Pawel Urbanski
    This is the right problem to be working on, and I think the answer may be less about the words than about the moments. In my experience people learn what we sta...
  • Simon Robinson
    It's good to have an MP putting herself forward for this. The manifesto seems a bit vague though. All good thoughts and nothing you can really disagree with, b...