Tag Archives: brent east

Internet and politics: how it worked back in 2003

By Mark Pack | Wed 19th January 2011 - 10:25 am

A quick trip down memory lane for some historical perspective on the impact of the internet on political campaigning with this piece that I wrote for an academic email newsletter (the Political Marketing Group Newsletter) after the 2003 Brent East by-election. The lessons still look extremely relevant – making the point that principles of good campaigning and communication last as individual technologies, programs and companies come and go.

Winning Brent East: did the internet matter?

When Sarah Teather won the Brent East Parliamentary seat for the Liberal Democrats in the by-election on September 18th 2003, it was one of the party’s most …

Posted in Online politics | Also tagged sarah teather | 5 Comments

YouGov puts Lib Dems second, all three parties within margin of error

By Mark Pack | Fri 16th April 2010 - 10:16 pm

Time to say, “Oh sod it” to the usual rule on The Voice of not reporting individual polls on headline voting intentions:

Conservative: 33%
Liberal Democrat: 30%
Labour: 28%
Others: 9%

Fieldwork: 15-16 April.

The last time the party was this high in the polls was after Sarah Teather’s victory in the Brent East by-election, when YouGov made it C32, L31, LD30 and ICM had all three parties tied on 31%.

The next round of phone calls between party press officers and the media could be quite fun. What was that about giving the third-placed party less media coverage?

Of course, in the past poll surges have …