Tag Archives: digital communications

Lib Dem digital guru Rathe talks to Guardian about internet communications

The Guardian has taken an interest in the deluge of emails being sent out by the Labour Party recently. Our head of Members and Supporters Austin Rathe is quoted in the piece explaining the difference between Labour’s approach and ours.

Most of what is being done by both party’s has been poached from the Obama campaigns.  But while Labour have been more indiscriminate in their approach, the Liberal Democrats have sought to build relationships with people. All those emails with pictures of cute babies that the Labour Party use to harvest your email address are not well used. Over to Austin:

They knew nothing about you except that you’re an email address,” says Rathe. “And they just throw everything at you. It’s a sledgehammer approach – it’s watching what went on in the States and learning all the wrong lessons, just thinking that you just have to send a lot of email. But you’ve got to talk to people about things they’re interested in, it’s got to be driven by that.” Rathe’s party uses email more to focus on achievable local goals than the big national picture. “We build relationships with people on issues that they care about,” Rathe adds. “And we give local campaigners the tools to do it themselves.”

Posted in News and Op-eds | Also tagged , and | 7 Comments

Opinion: The silence of the Miliband

Yesterday I got an email from Ed Miliband, which included part of his online Q &A session:

I am stuck as to whether to vote Labour or Lib Dem. I am not interested in past records either, I am looking to the future. Many people fall in an “in-between zone”, not poor enough to receive help with living costs, but not rich enough to be able to stay on top of general living costs. How would Labour deal with this? — Zoe, Norfolk

Ed: Hi Zoe, you’re absolutely right that the problem in our economy right now is that recovery just isn’t reaching working people — just a few at the top. Many working people aren’t getting paid enough to be able to stay on top of the bills. Tackling this cost of living crisis will be the key mission of the next Labour government. Unlike the Tories, Labour understand that Britain only succeeds when working families succeed, and that’s why only a Labour government can tackle the cost of living crisis. One of the ways we will do this is by freezing your energy bills until 2017 and giving the regulator the power to cut bills this winter so that people can afford to heat their homes. To make sure work pays, we will ban exploitative zero-hours contracts, raise the minimum wage to £8, and provide 25 hours free childcare per week for working parents with three or four year olds. We’ll also introduce a new, lower 10p starting rate of tax, paid for by scrapping the unfair marriage tax allowance, which will benefit 24 million people on middle and lower incomes…”

Well the minimum wage should go up to £8.25 in the long run anyway, and the 10p tax rate is completely wrong, we should be looking at national insurance now instead.

Posted in Op-eds | Also tagged , and | 51 Comments
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Recent Comments

  • User AvatarDavid Evans 29th Feb - 12:47am
    Gordon, as you say "There is a better way – but there are also strong vested interests who would rather go down with the ship...
  • User AvatarTom Harney 29th Feb - 12:44am
    Thank you Geoff for your comment. However there is a real Tom Barney, and I do not claim to be him.
  • User AvatarTom Harney 29th Feb - 12:34am
    I can only agree with what has been expressed here. This would have been a golden opportunity to focus on poverty in our society. We...
  • User AvatarDavid Evans 29th Feb - 12:30am
    Galen, Indeed it would, and people have been saying just that for years. Unfortunately, neither Labour nor the Conservatives will let it happen while they...
  • User AvatarTom Harney 29th Feb - 12:24am
    I have never been to Australia, but would like to comment on the idea that an additional 1 degree in average temperature is insignificant. It...
  • User AvatarHywel 28th Feb - 11:43pm
    "The Party needs a mechanism by which its local issue members can work side by side with the new, bigger picture members," Well that's a...