Tag Archives: email

Email glitch highlights need for better integration of party databases

I’ve had something to say about the content of certain emails which have come out from party HQ.  On Wednesday, I couldn’t fault the content of the email that came out from none other than party legend Sir Simon Hughes to new members:

It is my pleasure to invite you to your first Liberal Democrat Conference as a member of the Liberal Democrats.

This year’s Autumn Conference in Bournemouth (19th – 23rd September) is the first big opportunity for our party to gather together in large numbers following the general election and an opportunity to meet with like-minded people to discuss and debate ideas about the party’s direction in the future.

All those attending conference for the first time can register at a special discounted rate of £72 for the whole week or, if you prefer, you can register for just the weekend or for just one day – it’s entirely up to you. I would be really pleased, Galen, if you could join me and other Liberal Democrats at our September Conference this year.

Already more members have registered to attend this Conference than our Autumn Conference last year – a really encouraging increase. Members want to meet the new leader and hear directly from Tim Farron about his plans and ideas for the years ahead.

To make sure you have a really good time at Conference we’ve put together a number of ‘new representative’ events, giving you the chance to meet me and other new representatives. We have also put together a schedule of recommended events to show you what Conference is like which we’ll make available shortly.

The problem was that much mirth was caused by the fact that this was received by quite a lot of people who were not what you would call new members. One friend who joined the party the year I was born received it, as did one of our most prolific commenters on this site. A quick head count of all the people I know who got it reveals several hundred years of Liberal Democrat membership between them. 

Posted in Op-eds | Also tagged , , and | 10 Comments

Lib Dem digital guru Rathe talks to Guardian about internet communications

The Guardian has taken an interest in the deluge of emails being sent out by the Labour Party recently. Our head of Members and Supporters Austin Rathe is quoted in the piece explaining the difference between Labour’s approach and ours.

Most of what is being done by both party’s has been poached from the Obama campaigns.  But while Labour have been more indiscriminate in their approach, the Liberal Democrats have sought to build relationships with people. All those emails with pictures of cute babies that the Labour Party use to harvest your email address are not well used. Over to Austin:

They knew nothing about you except that you’re an email address,” says Rathe. “And they just throw everything at you. It’s a sledgehammer approach – it’s watching what went on in the States and learning all the wrong lessons, just thinking that you just have to send a lot of email. But you’ve got to talk to people about things they’re interested in, it’s got to be driven by that.” Rathe’s party uses email more to focus on achievable local goals than the big national picture. “We build relationships with people on issues that they care about,” Rathe adds. “And we give local campaigners the tools to do it themselves.”

Posted in News and Op-eds | Also tagged , and | 7 Comments
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