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Stephen Tall

Review: 101 Ways To Win An Election by Mark Pack & Edward Maxfield

By Stephen Tall | Sun 19th August 2012 - 1:25 pm

101 Ways To Win An Election is a welcome and pleasant surprise.

Now that might seem a lukewarm introduction to a review of a book co-written by my co-editor Mark Pack, together with fellow Lib Dem Edward Maxfield. But it’s not intended to be either ironic or half-hearted because what makes this book such an excellent guide to political campaigning is that it succeeds in being a whole lot more than that.

In fact, its 308 pacy pages cheerfully zig-zag between marketing manual, self-help book, and campaigning A-Z — with dollops of political history, pop-psychology, and behavioural economics thrown in for good measure.

The authors have clearly put a lot of thought into creating a book which people will actually want to read — and to re-read — on a subject many but the most obsessed political aficionado might initially dismiss as dull and boring.

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  • Jonathan Parry
    This is an interesting article. One Nation Toryism never got going until the demise of the Liberals in the 1920s (Disraeli certainly never practised it). To t...
  • Peter Davies
    In Latin it may be a gerund but in English it's a noun. If I were to object to the Government's referending of the public, that would be a gerund....
  • Alex Macfie
    Except that "referendum" is not a Latin 2nd Declension Neuter noun. It's a gerundive; as such it is used in English differently from Latin so should take an Eng...
  • PM
    @ PM, It can be either. I do remember from my schooldays that the plural in Latin involved replacing the 'um' of a neuter noun by an 'a'. I must have managed...
  • Alex Macfie
    It's "referendums"....