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Tag Archives: edward maxfield

Review: 101 Ways To Win An Election by Mark Pack & Edward Maxfield

By Stephen Tall | Sun 19th August 2012 - 1:25 pm

101 Ways To Win An Election is a welcome and pleasant surprise.

Now that might seem a lukewarm introduction to a review of a book co-written by my co-editor Mark Pack, together with fellow Lib Dem Edward Maxfield. But it’s not intended to be either ironic or half-hearted because what makes this book such an excellent guide to political campaigning is that it succeeds in being a whole lot more than that.

In fact, its 308 pacy pages cheerfully zig-zag between marketing manual, self-help book, and campaigning A-Z — with dollops of political history, pop-psychology, and behavioural economics thrown in for good measure.

The authors have clearly put a lot of thought into creating a book which people will actually want to read — and to re-read — on a subject many but the most obsessed political aficionado might initially dismiss as dull and boring.

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Posted in Books | Also tagged Mark Pack | 2 Comments

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Recent Comments

Paul Turnbull
There seems to a fundamental misunderstanding from the author and a few of the comments on the nature of the UK state pension. The UK state pension is designed ...
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Chris, you also neglected to mention that the link to 'earnings' has already been 'deemed unaffordable'.. Almost exactly 5 years ago (Sept 2021)The Tory govern...
Jana
Perhaps insist that an approved ‘black cab style self-driving car’ be mandated for those who wish to enjoy the advantages of modern technological developmen...
Ruth Bright
Victor, Richard, Gary - so proud of you all. Nice to look back on my time as Deputy Leader in Southwark a quarter of a century ago and know that time was not wa...
James Hill
Dear Chris, as others have pointed out, you seem to have missed the fundamental detail of the PM’s proposal as it retains a link to earnings, but instead of a...