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Review: 101 Ways To Win An Election by Mark Pack & Edward Maxfield

101 Ways To Win An Election is a welcome and pleasant surprise.

Now that might seem a lukewarm introduction to a review of a book co-written by my co-editor Mark Pack, together with fellow Lib Dem Edward Maxfield. But it’s not intended to be either ironic or half-hearted because what makes this book such an excellent guide to political campaigning is that it succeeds in being a whole lot more than that.

In fact, its 308 pacy pages cheerfully zig-zag between marketing manual, self-help book, and campaigning A-Z — with dollops of political history, pop-psychology, and behavioural economics thrown in for good measure.

The authors have clearly put a lot of thought into creating a book which people will actually want to read — and to re-read — on a subject many but the most obsessed political aficionado might initially dismiss as dull and boring.

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