The Lib Dems could and should be the party of small business at the next general election and we must not wait another five years to realise it. We cannot allow Labour to clumsily win back liberal minded voters from the Tories as they did in 1997.
Lib Dems in Government create economic prosperity and security, that is an irrefutable fact of the last five years. Now we need to find enough messengers to carry this story to British enterprise.
I run a financial technology startup and I’ve now lost count of the number of sympathetic texts and emails I’ve had from clients and business peers over the past month: “I liked your man, shame he did so badly”, and a lot of “ I really can’t believe the Lib Dems did so badly, I voted Tory as I didn’t want Labour.”
My opening sentence is a platitude that every political party trots out once every political electoral cycle when it’s worried it doesn’t have enough core vote, or put bluntly, enough money. We can do better, we can actually mean it and commit ourselves through our policies to become the party of the entrepreneur.
In addition to our record of repairing a damaged economy, I think we have three distinct, vital differences that make us attractive to job creators and we need to be shouting about them, as loudly as we can.