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Opinion: Get your voters out electronically

HTC HD7 8It’s not a surprise to say far more people use social media now than when I first learnt political campaigning because Twitter, Facebook, YouTube and the whole lot didn’t even exist back then. Nor even did (glory be, you might think) Internet Explorer. Back when a beta version of Netscape was cutting edge, the scope for successful online political campaigning was tiny compared to now, when there are more people on the electoral register who use social media than will vote next week.

But the story of the last few decades isn’t just about the rise of the online world. It’s also about the increasing problems with traditional ways of communicating with voters on the ground. Fewer phone numbers are in the phone book; fewer households have someone in when you call round; and fewer properties have accessible individual letterboxes.

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Recent Comments

  • Paul Barker
    Thanks for a very useful article. Something like a quarter of 2024 conservative Voters are likely to die before the next General Election - that shift on its ...
  • David Le Grice
    Why the hell do we only get two questions? We got more than half the seats and votes that the Tories got, if they get a whopping six then we should get at least...
  • Peter Davies
    @Paul Yes. Most organised areas do tallying....
  • Peter Davies
    "even in London we have no councillors (and so no councillor tithes) in 19 of the 32 Boroughs" it's not really 'even'. London Boroughs have the highest proporti...
  • Paul Culloty
    Is there much tradition of "tallying" in UK constituencies - generally, when an Irish GE or local election occurs, the boxes in the constituency (each one accou...