Tag Archives: graphics

Mark Pack

Opinion: Get your voters out electronically

By Mark Pack | Tue 13th May 2014 - 10:25 am

HTC HD7 8It’s not a surprise to say far more people use social media now than when I first learnt political campaigning because Twitter, Facebook, YouTube and the whole lot didn’t even exist back then. Nor even did (glory be, you might think) Internet Explorer. Back when a beta version of Netscape was cutting edge, the scope for successful online political campaigning was tiny compared to now, when there are more people on the electoral register who use social media than will vote next week.

But the story of the last few decades isn’t just about the rise of the online world. It’s also about the increasing problems with traditional ways of communicating with voters on the ground. Fewer phone numbers are in the phone book; fewer households have someone in when you call round; and fewer properties have accessible individual letterboxes.

Continue reading »
Posted in Op-eds | Also tagged , , and | 2 Comments
Advert

Recent Comments

  • Ynys Mon Man
    It is unacceptable for the party in Worcestershire to decline to put a candidate up in Hartlebury. This is exactly the sort of territory that should be good for...
  • Tim
    Hywel - I doubt Norwegian gas will be lower carbon than Jackdaw. It is the case (as that report showed) that the remnants of old UK gas fields are (slightly) hi...
  • Simon Robinson
    I do think kindness is a good quality, and we need more of it in politics, but attaching 'kindness' to particular policies is more complex than I think you ackn...
  • Peter Davies
    213 votes across 5 seats. Hard to see a positive here....
  • cim
    "And we are witnessing in Britain illiberal movements on the left and the right, with Farage as a pluto-populist (a politician financed by the ultra-wealthy who...