Tag Archives: graphics

Mark Pack

Opinion: Get your voters out electronically

By Mark Pack | Tue 13th May 2014 - 10:25 am

HTC HD7 8It’s not a surprise to say far more people use social media now than when I first learnt political campaigning because Twitter, Facebook, YouTube and the whole lot didn’t even exist back then. Nor even did (glory be, you might think) Internet Explorer. Back when a beta version of Netscape was cutting edge, the scope for successful online political campaigning was tiny compared to now, when there are more people on the electoral register who use social media than will vote next week.

But the story of the last few decades isn’t just about the rise of the online world. It’s also about the increasing problems with traditional ways of communicating with voters on the ground. Fewer phone numbers are in the phone book; fewer households have someone in when you call round; and fewer properties have accessible individual letterboxes.

Continue reading »
Posted in Op-eds | Also tagged , , and | 2 Comments
Advert

Recent Comments

  • Simon Robinson
    It's good to have an MP putting herself forward for this. The manifesto seems a bit vague though. All good thoughts and nothing you can really disagree with, b...
  • Robin Bennett
    I am sure Alan will have the sympathies of all of us. The situation is sad and frustrating. Forgive me for making one small point, Alan: you said that 40 Ho...
  • Jonathan Brown
    @George - me too. I know that not everyone is happy about this, but it's perfectly reasonable policy and I think all care is being taken to try to reassure thos...
  • George Thomas
    It follows the position of what I believe is a majority of UK population of supporting Israel but being against these unlawful settlements. Maybe not brave in t...
  • David Le Grice
    I don't get your point. Starmer's problem was that he had no charisma or any broader understanding of how to be popular. Boris Johnson managed to deliver the ...