Tag Archives: gotv

New Get out the vote tactics in the US: Vote, or we’ll be interested in why you didn’t

GOTV, that final part of an election campaign where you make sure that all your supporters actually get themselves to the polls, is vital. Elections can be won or lost by the effectiveness of your GOTV operation. It’s all about giving them a reason to get down the polling station. It could be out of a genuine desire to see your fantastic candidate elected. It could be because you really don’t want to let the other one in.

Everyone will be familiar with the “It’s a two horse race, every vote will count” and the breathless “it’s too close to call, vote before 10pm or the Daleks will win” messages. Ok, I made the last one up. But nobody would ever dream of suggesting a direct consequence for the voters themselves. Until now.

Brooklyn musician Jonathan Coulton tweeted a picture of a letter he got purporting to be from the New York State Democrats today:

Posted in News | Also tagged and | 12 Comments

Opinion: Get your voters out electronically

HTC HD7 8It’s not a surprise to say far more people use social media now than when I first learnt political campaigning because Twitter, Facebook, YouTube and the whole lot didn’t even exist back then. Nor even did (glory be, you might think) Internet Explorer. Back when a beta version of Netscape was cutting edge, the scope for successful online political campaigning was tiny compared to now, when there are more people on the electoral register who use social media than will vote next week.

But the story of the last few decades isn’t just about the rise of the online world. It’s also about the increasing problems with traditional ways of communicating with voters on the ground. Fewer phone numbers are in the phone book; fewer households have someone in when you call round; and fewer properties have accessible individual letterboxes.

Posted in Op-eds | Also tagged , , and | 2 Comments
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  • User AvatarDavid Raw 21st Jul - 12:05pm
    @ Kay Kirkham It's even further from Edinburgh - 460 miles - at least nine hours (plus stops) by car, eight hours by train £...
  • User AvatarDavid Raw 21st Jul - 11:54am
    PJ You are correct in theory..... but in the real world...... From the recent experience of people I know a dodge used by agents is...
  • User AvatarP.J. 21st Jul - 11:38am
    @Peter Martin 'You might be wary of Georgists like JoeB. He might let you keep your property but he’s got his eye on the land...
  • User AvatarPeter Martin 21st Jul - 10:49am
    @ PJ You ask "Since when did the LibDems endorse taking private property into public ownership." I'd say the answer was since whenever Lib Dems...
  • User AvatarKay Kirkham 21st Jul - 10:29am
    I like Bournemouth as a place but I agree with John. It's a long way from Yorkshire!
  • User AvatarPeter Watson 21st Jul - 10:28am
    @Michael 1 "vote share is the most widely used comparison by independent observers which I would suggest rather negates the line of a gloss put...