Tag Archives: gotv

Getting out the vote – advice from ALDC

After we’ve convinced people to support our cause and collected data on who our likely supporters are, we have one stage left to get our best result in an election – Get Out The Vote (GOTV).

How can we use our data to work out our tactics for polling day and the run up to it?

Quite simply: we need to remind people who are likely to support us to use their vote.

Posted in News | Also tagged and | 2 Comments

New Get out the vote tactics in the US: Vote, or we’ll be interested in why you didn’t

GOTV, that final part of an election campaign where you make sure that all your supporters actually get themselves to the polls, is vital. Elections can be won or lost by the effectiveness of your GOTV operation. It’s all about giving them a reason to get down the polling station. It could be out of a genuine desire to see your fantastic candidate elected. It could be because you really don’t want to let the other one in.

Everyone will be familiar with the “It’s a two horse race, every vote will count” and the breathless “it’s too close to call, vote before 10pm or the Daleks will win” messages. Ok, I made the last one up. But nobody would ever dream of suggesting a direct consequence for the voters themselves. Until now.

Brooklyn musician Jonathan Coulton tweeted a picture of a letter he got purporting to be from the New York State Democrats today:

Posted in News | Also tagged and | 12 Comments

Opinion: Get your voters out electronically

HTC HD7 8It’s not a surprise to say far more people use social media now than when I first learnt political campaigning because Twitter, Facebook, YouTube and the whole lot didn’t even exist back then. Nor even did (glory be, you might think) Internet Explorer. Back when a beta version of Netscape was cutting edge, the scope for successful online political campaigning was tiny compared to now, when there are more people on the electoral register who use social media than will vote next week.

But the story of the last few decades isn’t just about the rise of the online world. It’s also about the increasing problems with traditional ways of communicating with voters on the ground. Fewer phone numbers are in the phone book; fewer households have someone in when you call round; and fewer properties have accessible individual letterboxes.

Posted in Op-eds | Also tagged , , and | 2 Comments
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Recent Comments

  • User AvatarPeter Martin 10th Aug - 8:57am
    @ David Raw, I'm looking at the UK as a whole. Any party with a 6% or so lead would be relatively happy and those...
  • User AvatarDavid Raw 10th Aug - 8:49am
    @ Paul Barker "No, we are not “on 6%”, that was a single Poll". "Oh no it wasn't". It was six different polls in July...
  • User AvatarDavid Raw 10th Aug - 8:38am
    @ Peter Martin "Many are puzzled that the Govt is doing well while the two main opposition parties are languishing in the polls". Oh, dear,...
  • User AvatarNonconformistradical 10th Aug - 8:25am
    https://www.theguardian.com/politics/2020/aug/09/why-labours-message-still-isnt-getting-through Quoting from one of the letters: "The present turmoil shows, more than ever, that Labour is two parties unhappily coexisting under the same roof...
  • User AvatarPeter Martin 10th Aug - 7:34am
    @ Paul Barker, 'At some point we will return to “Normal” Politics & we will be back on trend at 10% or 11%.' Possibly. There...
  • User AvatarPaul Barker 10th Aug - 7:09am
    No, we are not "on 6%", that was a single Poll & not even the latest one. There are lots of respectable Polling Averages, we...