Tag Archives: gotv

New Get out the vote tactics in the US: Vote, or we’ll be interested in why you didn’t

GOTV, that final part of an election campaign where you make sure that all your supporters actually get themselves to the polls, is vital. Elections can be won or lost by the effectiveness of your GOTV operation. It’s all about giving them a reason to get down the polling station. It could be out of a genuine desire to see your fantastic candidate elected. It could be because you really don’t want to let the other one in.

Everyone will be familiar with the “It’s a two horse race, every vote will count” and the breathless “it’s too close to call, vote before 10pm or the Daleks will win” messages. Ok, I made the last one up. But nobody would ever dream of suggesting a direct consequence for the voters themselves. Until now.

Brooklyn musician Jonathan Coulton tweeted a picture of a letter he got purporting to be from the New York State Democrats today:

Posted in News | Also tagged and | 12 Comments

Opinion: Get your voters out electronically

HTC HD7 8It’s not a surprise to say far more people use social media now than when I first learnt political campaigning because Twitter, Facebook, YouTube and the whole lot didn’t even exist back then. Nor even did (glory be, you might think) Internet Explorer. Back when a beta version of Netscape was cutting edge, the scope for successful online political campaigning was tiny compared to now, when there are more people on the electoral register who use social media than will vote next week.

But the story of the last few decades isn’t just about the rise of the online world. It’s also about the increasing problems with traditional ways of communicating with voters on the ground. Fewer phone numbers are in the phone book; fewer households have someone in when you call round; and fewer properties have accessible individual letterboxes.

Posted in Op-eds | Also tagged , , and | 2 Comments
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Recent Comments

  • User AvatarLiberal Neil 21st Oct - 12:06pm
    Barry - the numbers were way above what the organisers or anyone else expected.
  • User AvatarRichard Underhill 21st Oct - 12:06pm
    apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh-water system and public health, what have the Romans ever done for...
  • User AvatarDavid Becket 21st Oct - 11:58am
    Well said Richard, Caron and Neil, most activists agree with you. I hope the leader and those who are likely to vote for this read...
  • User AvatarNeil Fawcett 21st Oct - 11:39am
    Dear Richard, As a member of the Federal Board I agree with all your points, in fact I have made several of them myself at...
  • User AvatarJennie 21st Oct - 11:37am
    Thanks Richard, and Caron
  • User AvatarJayne Mansfield 21st Oct - 11:36am
    @ nvelope 2003, May I point you towards a report by the Joseph Rowntree Trust. 'Brexit explained: Poverty, low skills and lack of opportunity' It...