Tag Archives: jim messina

Stephen Tall

Jim Messina and “the single most infamous congressional ad in contemporary history”

By Stephen Tall | Sat 3rd August 2013 - 10:00 am

The Conservatives have hired Barack Obama’s election strategist Jim Messina to advise on their 2015 general election campaign. The Guardian describes it as “a coup for the Tory team to have been able to hire a strategist who proved such a vital figure in Obama’s presidential campaigns in both 2008 and 2012.”

Those unfamiliar with Mr Messina’s work can watch an example of his kind of ad below. It’s from the 2002 Democratic Senatorial Campaign Committee race between Max Baucus and Montana Republican Senate nominee Mike Taylor, and has been described by Salon.com as “the single most infamous congressional ad in contemporary history”:

Renowned in political circles, the ad set porno music to 20-year-old footage of a video from Taylor’s cosmetics business. The video showed Taylor in a leisure suit rubbing cream into another man’s face. As the spot faded to black, it showed Taylor then seeming to reach for the man’s crotch as a voice-over said “Mike Taylor — not the way we do business in Montana.”

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