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Sam Gyimah MP writes… Distorting reality is no way to run a country


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Steve Jobs, the legendary founder of Apple was often described as using a ‘reality distortion field’ to convince himself and others to believe almost anything. Employing the techniques of bravado, hyperbole and sheer persistence, he could make an impossible task seem possible.

Dominic Cummings, the Prime Minister’s Chief strategist – a known fan of tech titans such as Steve Jobs and Elon Musk – seems to want to employ these techniques in pursuit of Brexit at any price and to crush the hopes of Remainers.

The Government’s multi-million pound advertising campaign telling us all to ‘Get Ready For Brexit’ on October the 31st is designed to subliminally suggest to the voters that this is the only option open to us. Everything we know points towards the fact that there is no orderly way to leave the EU by that date. Despite this, the Government’s social media, radio and TV adverts are running every day, as if in total denial of reality.

Posted in Op-eds | Also tagged , and | 13 Comments
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Recent Comments

  • User Avatarfrankie 20th Oct - 7:11am
    Bless Matt did you miss this ERG been told that if they back the deal Johnson goes for the hardest possible Brexit - Canada Dry...
  • User Avatarfrankie 20th Oct - 12:32am
    Certainly Gary J it is Alexander. So your choice Depfeffle or Alexander, or do you want me to use his stage name? His full name...
  • User Avatarmatt 19th Oct - 11:55pm
    @frankie I will not stop saying you're playing a game because that is exactly what you and your party are doing. The one thing that...
  • User AvatarGary J 19th Oct - 11:53pm
    Frankie Would you mind calling Boris Johnson by his real name please.
  • User AvatarMartin 19th Oct - 11:45pm
    Mick Taylor: You appear to assume an election taking place before Brexit is set in stone. Post Brexit, assuming he votes for it, Stephen Lloyd...
  • User Avatarfrankie 19th Oct - 11:39pm
    Matt, The ERG want a hard Brexit, Depeffle has promised them that. Now I know a Depeffle promise is like a pie crust made to...