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Sam Gyimah MP writes… Distorting reality is no way to run a country


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Steve Jobs, the legendary founder of Apple was often described as using a ‘reality distortion field’ to convince himself and others to believe almost anything. Employing the techniques of bravado, hyperbole and sheer persistence, he could make an impossible task seem possible.

Dominic Cummings, the Prime Minister’s Chief strategist – a known fan of tech titans such as Steve Jobs and Elon Musk – seems to want to employ these techniques in pursuit of Brexit at any price and to crush the hopes of Remainers.

The Government’s multi-million pound advertising campaign telling us all to ‘Get Ready For Brexit’ on October the 31st is designed to subliminally suggest to the voters that this is the only option open to us. Everything we know points towards the fact that there is no orderly way to leave the EU by that date. Despite this, the Government’s social media, radio and TV adverts are running every day, as if in total denial of reality.

Posted in Op-eds | Also tagged , and | 13 Comments
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  • David Allen
    Peter Martin, I agree that the lack of a real financial incentive for many people to take up low-paid jobs rather than living on benefits is a problem. But ...
  • Pawel Urbanski
    David, no apology needed, and less disagreement than you might think. I did not come to this party through its history, I came through its principles and a shop...
  • Jana
    @David Raw “…your message would have more impact if you actually produced some verified empirical evidence..” Perhaps this BBC news item from 15 years a...
  • Peter Davies
    "Labour and nature are the source of all value". The problem is that in the UK, much of that labour was by people long since dead. Unskilled labour these days i...
  • David Raw
    @ Jana "I do not blame people on benefits seeking to maximise their income by claiming PIP, particularly by getting their children diagnosed with ADHD and th...