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Sam Gyimah

Sam Gyimah MP writes… Distorting reality is no way to run a country

By Sam Gyimah | Tue 1st October 2019 - 1:52 pm


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Steve Jobs, the legendary founder of Apple was often described as using a ‘reality distortion field’ to convince himself and others to believe almost anything. Employing the techniques of bravado, hyperbole and sheer persistence, he could make an impossible task seem possible.

Dominic Cummings, the Prime Minister’s Chief strategist – a known fan of tech titans such as Steve Jobs and Elon Musk – seems to want to employ these techniques in pursuit of Brexit at any price and to crush the hopes of Remainers.

The Government’s multi-million pound advertising campaign telling us all to ‘Get Ready For Brexit’ on October the 31st is designed to subliminally suggest to the voters that this is the only option open to us. Everything we know points towards the fact that there is no orderly way to leave the EU by that date. Despite this, the Government’s social media, radio and TV adverts are running every day, as if in total denial of reality.

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