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Sam Gyimah MP writes… Distorting reality is no way to run a country


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Steve Jobs, the legendary founder of Apple was often described as using a ‘reality distortion field’ to convince himself and others to believe almost anything. Employing the techniques of bravado, hyperbole and sheer persistence, he could make an impossible task seem possible.

Dominic Cummings, the Prime Minister’s Chief strategist – a known fan of tech titans such as Steve Jobs and Elon Musk – seems to want to employ these techniques in pursuit of Brexit at any price and to crush the hopes of Remainers.

The Government’s multi-million pound advertising campaign telling us all to ‘Get Ready For Brexit’ on October the 31st is designed to subliminally suggest to the voters that this is the only option open to us. Everything we know points towards the fact that there is no orderly way to leave the EU by that date. Despite this, the Government’s social media, radio and TV adverts are running every day, as if in total denial of reality.

Posted in Op-eds | Also tagged , and | 13 Comments
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  • User AvatarCatherine Jane Crosland 4th Jun - 12:27pm
    In the leadership campaign last year, Ed very much focused on his family. His leaflets were full of pictures of his children. From this video,...
  • User AvatarPeter Martin 4th Jun - 12:26pm
    @ Matthew, I agree that the Labour Party has lost touch with the working class generally. Maybe not quite as badly as the Lib Dems...
  • User AvatarGeoff Reid 4th Jun - 12:17pm
    David Franks - I think Jo Grimond attracted me with his serious irreverence as he challenged the Labour/Tory establishment with his posh voice. Some of...
  • User AvatarPaul Murray 4th Jun - 12:11pm
    Nope, no email to me either although the party did successfully manage to take a direct debit for my membership last week.
  • User AvatarMark Valladares 4th Jun - 12:09pm
    @ Frank, I’m guessing that you’ve never stopped to consider who provides schools, local infrastructure, roads, and the panoply of things you clearly don’t care...
  • User AvatarManfarang 4th Jun - 12:06pm
    Frank West Personally I have paid for education courses in the UK while I have been living abroad. This an example of how those Brits...