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Sam Gyimah MP writes… Distorting reality is no way to run a country


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Steve Jobs, the legendary founder of Apple was often described as using a ‘reality distortion field’ to convince himself and others to believe almost anything. Employing the techniques of bravado, hyperbole and sheer persistence, he could make an impossible task seem possible.

Dominic Cummings, the Prime Minister’s Chief strategist – a known fan of tech titans such as Steve Jobs and Elon Musk – seems to want to employ these techniques in pursuit of Brexit at any price and to crush the hopes of Remainers.

The Government’s multi-million pound advertising campaign telling us all to ‘Get Ready For Brexit’ on October the 31st is designed to subliminally suggest to the voters that this is the only option open to us. Everything we know points towards the fact that there is no orderly way to leave the EU by that date. Despite this, the Government’s social media, radio and TV adverts are running every day, as if in total denial of reality.

Posted in Op-eds | Also tagged , and | 13 Comments
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  • Alex Macfie
    Perhaps we should take a few steps back before getting hooked on the tech bros' kool-aid. It's a serious error to assume that whatever technology is currently i...
  • PM
    @ Mick, "People who took their pension before 2016 have to survive on £12500 a year or £250 per week." To be correct you should be saying "so...
  • expats
    Chris Perry.........What the Prime Minister actually said was that if a prices link or 2.5% did not keep up with earnings over time the government would correct...
  • Judi Conner
    Well said Gillian. Lib Dems should be shouting from the rooftops about upholding international law (and humanity) in Israel-Palestine but are shamefully prone ...
  • Anthony Harris
    Sadly, the same comments were made when motorised cabs appeared on the streets. Initially people refused to use them but the unstoppable tide of progress eventu...