Tag Archives: lord coe

Dee Doocey writes: Vigilance over Olympic tickets

With just 100 days to go to the London Olympics, you might be interested to read this quote about the interaction of sport and commercial interests:

“Of course sponsors have to receive value for money, but sport has to remain sport, a concept rooted on the track and not in the balance sheet. It must not become another consumer-entertainment package. In all sports we have to protect the fundamentals of sportsmanship, self-determination of the individual and the pursuit of excellence free of commercial expediency, and as Voltaire said ‘the price of freedom is eternal vigilance’.”

You might be surprised to discover that …

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