Tag Archives: luke pollard

Mark Pack

Worth a second outing: Lessons from Gordon Brown’s use of YouTube

By Mark Pack | Fri 20th August 2010 - 2:20 pm

Welcome to a series where old posts are revived for a second outing for reasons such as their subject has become topical again, they have aged well but were first posted when the site’s readership was only a tenth or less of what it is currently or they got published and the site crashed, hiding the finest words of wisdom behind an incomprehensible error message.

Gordon Brown’s foray during his premiership into YouTube in order to promote his plans for reforming MPs’ expenses was widely panned. So what lessons should be drawn by anyone thinking of using YouTube to strengthen …

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Mark Pack

Want to win an election? Not sure how to use the internet?

By Mark Pack | Tue 6th July 2010 - 11:40 am

In the early twentieth century, large public meetings and lengthy public speeches were expected of – and needed by – Parliamentary candidates fighting vigorous campaigns. A century on, candidates fighting vigorous campaigns frequently get by without organising any public meetings or giving any public speeches longer than a few minutes of opening remarks at a local organisation’s hustings.

Yet although these forms of personal, direct contact between candidate and voter have declined sharply over the last century, the opportunities for such contact via the internet have increased sharply in the last few years.

We are already at the stage where voters find …

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