Tag Archives: pink tax

In her Scotsman column this week, Christine Jardine describes seeing an offer for deodorant for £1 in a pharmacy. Men could buy a full size can. Women got a travel size.

That encapsulates the problem that she is trying to sort out in a Bill aimed at tackling the so-called “Pink Tax” she is introducing today.

The women’s movement has come a long way. Parliament itself is an example. We don’t have a perfect gender balance yet, but we do have the largest number of women ever elected, and the green benches are beginning to look vaguely like the country we are there to represent. But discrimination is still there in everyday life in so many ways that often we simply don’t notice.

Next time you are shopping take a careful note of some of the prices on the shelves. You may not notice it at first but over time you may begin to see a trend.

I hadn’t really noticed that the so-called ‘Pink Tax’ was an issue until it was pointed out to me by a colleague, so I went into a high-street pharmaceutical store to see for myself.

It seems that women get hit with a double whammy: they make less for doing the same work, and then they pay more for the same product or service just because it’s ‘for’ women. Discrimination on gender grounds is illegal, and whether women are paying more for a pink razor, deodorant from the same brand, or for an identical piece of clothing, it’s time to say enough is enough. There is absolutely no reason why men and women should pay different prices for exactly the same products or services.

In an article that starts with a reference to her hero, Billie Jean King, and is crammed full of tennis metaphors, she goes on to talk about Caroline Criado Perez’s book, Invisible Women, which is being published this week. This describes the gender data gap: