Tag Archives: Stronger Economy and a Fairer Society

Liberal Democrats publish their election manifesto front page

Manifesto_Covers_2015The Liberal Democrats are today launching the front page of their General Election manifesto. The front-page will set out the five Liberal Democrat priorities for forming a government after May 7th. The Scottish and Welsh Liberal Democrats will also today unveil their manifesto priorities, including greater devolution of power to Scotland and Wales. Nick Clegg will launch the campaign on a visit to a primary school in the Conservative-held constituency of Oxford West and Abingdon.

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Opinion: Liberal Democrat messages

Liberal democratsCongratulations to Ryan Coetzee and his team for giving us the official new Government policy of a ‘Stronger Economy and a Fairer Society’.

The problem with a really good line like that and similar advertising slogans such as “It’s Good to Talk” is that they become not just commonly accepted and universally recognised but they also become generic. As such they completely lose their power to influence choice or differentiate one product from another.  “It’s Good to Talk” ended up not only promoting BT but also selling a lot of mobile phones for their competitors. I know – it was my budget as the Sales & Marketing Director that paid for the campaign.

Posted in Op-eds | Also tagged | 30 Comments
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