Tag Archives: Stronger Economy and a Fairer Society

The Voice

Liberal Democrats publish their election manifesto front page

By The Voice | Thu 12th February 2015 - 12:01 am

Manifesto_Covers_2015The Liberal Democrats are today launching the front page of their General Election manifesto. The front-page will set out the five Liberal Democrat priorities for forming a government after May 7th. The Scottish and Welsh Liberal Democrats will also today unveil their manifesto priorities, including greater devolution of power to Scotland and Wales. Nick Clegg will launch the campaign on a visit to a primary school in the Conservative-held constituency of Oxford West and Abingdon.

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Posted in News | Also tagged , , , , and | 61 Comments
Mike Biden

Opinion: Liberal Democrat messages

By Mike Biden | Tue 10th June 2014 - 3:19 pm

Liberal democratsCongratulations to Ryan Coetzee and his team for giving us the official new Government policy of a ‘Stronger Economy and a Fairer Society’.

The problem with a really good line like that and similar advertising slogans such as “It’s Good to Talk” is that they become not just commonly accepted and universally recognised but they also become generic. As such they completely lose their power to influence choice or differentiate one product from another.  “It’s Good to Talk” ended up not only promoting BT but also selling a lot of mobile phones for their competitors. I know – it was my budget as the Sales & Marketing Director that paid for the campaign.

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Posted in Op-eds | Also tagged | 30 Comments
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Recent Comments

  • AM
    It's been slightly odd & nostalgic - this sense of pride and belonging. Very grateful to all those MPs, and to Ed & Josh for leading from the [united] f...
  • AM
    Wholeheartedly agree. It has been refreshing to hear Liberal Democrat leadership and parliamentarians taking a strong and unapologetic stand that is unequivocal...
  • Ben Wood
    It is such sad news. I was lucky to get to know Micheal over the last few years (working on a book project for the John Stuart Mill Institute). He reaffirmed fo...
  • Ed Sanderson
    Very sad news. I remember many a lively evening of erudite discussion in Leeds - Michael was a true intellect - and a genuinely warm soul. My condolences to his...
  • Jack
    This is bang on. What is the point of a liberal party that won't stand up for rights, especially when both government and opposition want to make hay out of div...