Tag Archives: Stronger Economy and a Fairer Society

Liberal Democrats publish their election manifesto front page

Manifesto_Covers_2015The Liberal Democrats are today launching the front page of their General Election manifesto. The front-page will set out the five Liberal Democrat priorities for forming a government after May 7th. The Scottish and Welsh Liberal Democrats will also today unveil their manifesto priorities, including greater devolution of power to Scotland and Wales. Nick Clegg will launch the campaign on a visit to a primary school in the Conservative-held constituency of Oxford West and Abingdon.

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Opinion: Liberal Democrat messages

Liberal democratsCongratulations to Ryan Coetzee and his team for giving us the official new Government policy of a ‘Stronger Economy and a Fairer Society’.

The problem with a really good line like that and similar advertising slogans such as “It’s Good to Talk” is that they become not just commonly accepted and universally recognised but they also become generic. As such they completely lose their power to influence choice or differentiate one product from another.  “It’s Good to Talk” ended up not only promoting BT but also selling a lot of mobile phones for their competitors. I know – it was my budget as the Sales & Marketing Director that paid for the campaign.

Posted in Op-eds | Also tagged | 30 Comments
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Recent Comments

  • User AvatarManfarang 29th May - 11:43pm
    I will always remember organising jumble sales. The amount of good stuff people would throw away.
  • User AvatarJoseph Bourke 29th May - 11:37pm
    David Raw, it is true you can’t tell Brentford supporters anything, not even other Brentford supporters can. The recent Libdem manifesto would see public spending...
  • User AvatarManfarang 29th May - 11:35pm
    Philip Moss No one is going to grant more BNO passports to anyone. There are only existing holders. Under the Joint Declaration the British government...
  • User AvatarRichard Underhill 29th May - 11:31pm
    Donald Trump has correctly stated that the agreement between China and the United Kingdom has been breached by the People's Republic of China. It was...
  • User AvatarPeter Martin 29th May - 11:02pm
    @ Roland, I really don't understand what you're getting at. But it's interesting how there's always someone who wants to bring every thread back on...
  • User AvatarKatharine Pindar 29th May - 10:16pm
    What do voters really want from us? How about the truth? - something they are not going to get from this sickly government which has...