Tag Archives: Stronger Economy and a Fairer Society

The Voice

Liberal Democrats publish their election manifesto front page

By The Voice | Thu 12th February 2015 - 12:01 am

Manifesto_Covers_2015The Liberal Democrats are today launching the front page of their General Election manifesto. The front-page will set out the five Liberal Democrat priorities for forming a government after May 7th. The Scottish and Welsh Liberal Democrats will also today unveil their manifesto priorities, including greater devolution of power to Scotland and Wales. Nick Clegg will launch the campaign on a visit to a primary school in the Conservative-held constituency of Oxford West and Abingdon.

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Posted in News | Also tagged , , , , and | 61 Comments
Mike Biden

Opinion: Liberal Democrat messages

By Mike Biden | Tue 10th June 2014 - 3:19 pm

Liberal democratsCongratulations to Ryan Coetzee and his team for giving us the official new Government policy of a ‘Stronger Economy and a Fairer Society’.

The problem with a really good line like that and similar advertising slogans such as “It’s Good to Talk” is that they become not just commonly accepted and universally recognised but they also become generic. As such they completely lose their power to influence choice or differentiate one product from another.  “It’s Good to Talk” ended up not only promoting BT but also selling a lot of mobile phones for their competitors. I know – it was my budget as the Sales & Marketing Director that paid for the campaign.

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Posted in Op-eds | Also tagged | 30 Comments
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Recent Comments

  • Chloe
    I don't think there is any great enthusiasm out there for a referendum on electoral reform , I'd expect the turnout would be low. Irrespective of the polls in...
  • Jason Connor
    I think this is the most insightful of all the articles I've read on the left behind because what it says is so true. And not a link to the upper middle class G...
  • Jana
    @Mick Taylor “ So, Ros, and all our other MPs, stop calling for referenda. They’re not democratic, they are always capable of manipulation and voters rarel...
  • paul barker
    I agree with the comments so far except for the calls to delay Electoral Reform until yet another General Election. The Voters have already spoken in favour of ...
  • Mick Taylor
    Ros, I was right with you until you used the word referendum. Every time there is a referendum, the power of MPs to make the decisions they were elected to mak...