Tag Archives: Stronger Economy and a Fairer Society

The Voice

Liberal Democrats publish their election manifesto front page

By The Voice | Thu 12th February 2015 - 12:01 am

Manifesto_Covers_2015The Liberal Democrats are today launching the front page of their General Election manifesto. The front-page will set out the five Liberal Democrat priorities for forming a government after May 7th. The Scottish and Welsh Liberal Democrats will also today unveil their manifesto priorities, including greater devolution of power to Scotland and Wales. Nick Clegg will launch the campaign on a visit to a primary school in the Conservative-held constituency of Oxford West and Abingdon.

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Posted in News | Also tagged , , , , and | 61 Comments
Mike Biden

Opinion: Liberal Democrat messages

By Mike Biden | Tue 10th June 2014 - 3:19 pm

Liberal democratsCongratulations to Ryan Coetzee and his team for giving us the official new Government policy of a ‘Stronger Economy and a Fairer Society’.

The problem with a really good line like that and similar advertising slogans such as “It’s Good to Talk” is that they become not just commonly accepted and universally recognised but they also become generic. As such they completely lose their power to influence choice or differentiate one product from another.  “It’s Good to Talk” ended up not only promoting BT but also selling a lot of mobile phones for their competitors. I know – it was my budget as the Sales & Marketing Director that paid for the campaign.

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Posted in Op-eds | Also tagged | 30 Comments
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Recent Comments

  • Daniel Walker
    @Kira I was at the debate where that policy was decided. There were two other options: one was the regions of England having the same powers as Scotland and ...
  • David Raw
    @ Daniel Walker Has the party costed the amount for changing to the arrangement you describe, Daniel, and what amount does it come to ? For my part I wo...
  • David Raw
    Mick Taylor is correct, and I well remember the late Dr Michael Winstanley (the then Liberal MP for Cheadle) giving the Minister, David Ennals, a torrid time in...
  • Kira Collins
    @Daniel Walker Thank you for that information. I did not know that our position was that laws for the whole of England should be made by an indirectly elected ...
  • Kira Collins
    @Richard Flowers “Sex assigned at birth” just means a doctor looked and gave an answer. Possibly a well informed answer by a trained professional. But it�...