What happens when you don’t have policies?

Tory leader’s satisfaction ratings are comparable to that of Howard, Hague and IDS … The revelation that only 25 per cent of the electorate consider themselves satisfied with Cameron’s performance as leader of the opposition – rising only to 45 per cent among Tory voters, down from 60 per cent in February – will be a blow to his inner circle, given that it suggests a similar trajectory to his failed predecessors Howard, Iain Duncan Smith and William Hague. The most common reason for dissatisfaction was lack of clarity about his policies.”

(This is The Observer’s comment on their latest poll, published today).

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