Women’s magazine drops celebs and models in favour of “real women”

The Guardian reports:

IPC Media’s Essentials will no longer feature models or celebrities on its front cover after a survey of readers suggested they preferred to see “real women”.

The October edition of the monthly is entirely model- and celebrity-free and is the climax of a social media campaign to find 10 real women to put on its front cover. The magazine claimed it was a “UK media first for women’s glossies”.

Essentials’ editor, Jules Barton-Breck, said: “So many of these women look, and are, amazing that we wanted to celebrate them. In our recent reader survey 70% told us that they would rather see a real woman on the cover of a magazine than a celebrity, so we’re excited to be the first magazine in the UK to do this every month.”

You can read the full story here. The move echoes the campaigns run by the Liberal Democrats and others over representation (and misrepresentation) of women in the media and advertising, which you can read more about in our previous posts on the subject.

Read more by or more about .
This entry was posted in News.


  • “Real women” is a terribly patronising phrase, and the Guardian’s article is not really up to scratch either.
    Still, there’s not much wrong with having a wide array of role models to choose from. Looking forward to the day that Boris Johnson is the cover model for Men’s Health.

  • Stuart Mitchell 5th Sep '10 - 7:01pm

    “Real women” as a phrase is worse than patronising – I think it’s offensive to all those women who by implication are somehow not “real”, whatever on earth that’s supposed to mean.

    My wife is a perfectly healthy (and frankly wonderful in my eyes) size 6, but looking at most of the anti-thin articles one sees in the papers day after day, she’s not actually a “real woman” at all, though she seems plenty real enough to me!!

  • Stuart Mitchell 9th Sep '10 - 9:11pm

    Alex F: I don’t see how a little subtle photoshopping makes a woman any less “real” than make-up, hair dye, push-up bras, shapewear, or (at the harmful extreme) plastic surgery. So why are people getting so worked up about the photoshopping? No woman ever died because a photoshop procedure went wrong.

    Fact is, many of the same newspapers which publish articles extolling the virtues of “real women” are also happy to print revealing photos of surgery-enhanced “babes”. Go figure.

    I don’t doubt that the folks behind the “real women” campaign have good intentions. I just wish that they would come up with something a bit more inclusive (e.g. “all women”), rather than use a label which in my opinion is exclusive and divisive. We have all seen articles with “real women” in the title which are, quite frankly, just an excuse for rather nasty abuse of thin women; and that’s why I have a problem with the whole “real women” concept.

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to           show this. You must be registered for our forum and can then login on this public site with the same username and password.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

Please complete the name of this site, Liberal Democrat ...?


Recent Comments

  • Helen Dudden
    The steady destroying of the NHS is a serious situation that will need to be addressed. Many, have found life so difficult with the shut down of medical treat...
  • Charley
    Bit of a straw man there Mick given at no point was anyone seeking to force their views on anyone else. Asking someone what their views are is not the same as i...
  • Lorenzo Cherin
    Andrew Appreciate your response. I understand. My view though is your opinion and mine, or Mick's, is as valid as any other. Young middle aged, middle aged, ...
  • matt
    As much as I want to see Boris go for his blatant disregard for the rules and failing to stand in solidarity with the Public. And the fact that he is a weak Pr...
  • Andrew Hickey
    Michael Taylor: "FGM could never be tolerated in our party, This clearly violates the harm principle." So does forced pregnancy. So does taking away the rig...