So, the second issue of AD LIB, the monthly magazine which has replaced Lib Dem News, hit subscribers’ doorsteps over the weekend. I reviewed the first edition which went to all members in December. I felt that it was a good effort, but there were some mistakes. The last Lib Dem Voice survey showed a mainly favourable response to it.
This month’s edition is jam-packed full of things which interested me. There’s something for even the most connected-to-the-hive-mind Liberal Democrat as well as the mildly interested member.
You don’t often get Liberal Democrats talking about feminism, so it’s good to see Jo Swinson using the F word while pointing out how the new parental leave arrangements, a Liberal Democrat idea, will help women. Her interview covers equal marriage, pensions and whether she wants to be leader.
Meral Hussein-Ece issues a challenge to the party on diversity:
The younger population are far more mixed and diverse but were not reaching out and appealing to them. I think we could do far more in the way we engage. It’s not just how we look, it’s how we sound and what we say. I just don’t think we’re doing it. When is the last time an ethnic minority was in the media speaking on behalf of the party?
She also talks very movingly about the tragedy which inspired her to get into politics, the death of her brother from a drug overdose two decades ago.
There’s an article on the Green Investment Bank which, at last, spells out its practical use in plain English, a debate on minimum alcohol pricing and interviews with a new councillor in Folkestone and our by-election candidate in Middlesborough.
For me the most interesting article was Helen Duffett’s interview with former press officer Louise Phillips who described the exciting atmosphere in the “spin room” during the first leaders’ debate.
There was even cake with a delicious sounding recipe for Lemon Drizzle Cake. I want to see more quick, healthy, energy boosting recipes that will keep us going during the campaigns to come, though.
Better photos and more about councillors needed
Now to what would make AD LIB better. They have to acquire a decent photo bank that befits a magazine, not just a succession of head shots of important people. The best one was an unposed shot of Jo and her researcher.
There were a couple of missed opportunities. Alistair Carmichael’s article on candidate selection was uncharacteristically dull. It needed something on the wonderful experience of being a candidate on the opposite page. Similarly, squishing details of forthcoming party elections open to all members at the back is a missed opportunity. Why not have an article about what the jobs entail?
It’s important to emphasise electoral success, but I feel AD LIB needs to show it values our councillors and showcase their achievements.
For me, AD LIB is interesting and appealing enough to be well worth the £35 subscription. For more information see their Facebook page.
* Caron Lindsay is Editor of Liberal Democrat Voice and blogs at Caron's Musings. You can find her on Bluesky at caronmlindsay.bsky.social



4 Comments
I will subscribe as I need a link to the LibDem cause.
However, I feel there is a huge need for something which did not really appear in LD News.
I will be that you always read the LD News cartoons, and the same for almost everyone who reads the red tops and heavy papers.
Please consider a few general political cartoons every edition, which can be lifted to be put onto the front of FOCUS.
We can lampoon the opposition et al with a wry satire, and in doing so so catch the eye of the householder as they convey it from the letterbox to the litterbin. It may cause a pause in that journey and at least enable a political point to hit home even if the main body is ignored.
Do not underestimate the power of humour to destabilise the opposition…
LibDem News, appearing more often, was able to run very contemporary
“There’s something for even the most connected-to-the-hive-mind Liberal Democrat as well as the mildly interested member.”
Er, but I thought Ad Lib was “not for you”?
https://www.libdemvoice.org/ad-lib-magazine-32187.html
Simon – maybe Caron and Mark Pack are different people. I certainly got that impression when I had dinner with both of them last year 🙂
The could of course both be manifestations of the Borg!
That is nicely spun.. the survey didn’t show anything of the sort, and the people surveyed were the ones most likely to be positive about it, and they weren’t!
The proof of the pudding is not in the spin, but will be in whether it builds a solid readership and whether it brings new subscribers who didn’t subscribe to LDN.. this is very much a ‘work in progress’ and whilst this version showed a much better grasp of ‘equalities’ it is still a mag for an inner circle (which of course we don’t have in the LDs).
Whether it serves the party as a whole, whether it does the important job of informing and involving the wider membership.. I won’t hold my breath.. and on the basis of the first two supermarket mags I shall not be contributing my hard-earned. I used to read every word of LDN, but AdLib I thumb through for something to grab my interest.. hmm.