Author Archives: David Loxton

ACT: the Lib Dems’ new action network launched today

Screenshot of ACT - the Lib Dems' action networkToday sees the public launch of ACT, the Liberal Democrats’ new social action network. This is the second launch in our three-part strategy,following on from the new-look libdems.org.uk.

ACT is a place where supporters can connect with one another, organise events and campaigns, share photos and videos and talk about politics.

Our aim is to reach a community of Liberal Democrats that extends beyond the formal boundary of party membership. So although ACT will be maintained as a Liberal Democrat supporting community, it is open to non-members as well as members.

The site has been running for a few days after a soft-launch to get the content started, but there is now a link to it on the Home Page of libdems.org.uk and other Lib Dem sites. It will also be promoted through various Lib Dem email lists.

ACT is built on the Californian-based social network platform Ning that has great usability and, with its use of Ning Apps and the OpenSocial framework, will allow further innovation and customisation.

We plan to develop a number of bespoke campaigning and fundraising apps over the coming months to extend the capability of ACT.

The third part of the web strategy, launching in December, is a completely new Members’ Website that will deliver party news, information and campaigning resources.

Watch the video below for demos and further info:

Posted in News and Online politics | Tagged and | 11 Comments

Introducing the all-new LibDems.org.uk website

If you’ve visited the Liberal Democrat party website in the last 24 hours, you’ll have noticed quite a dramatic change. Here, David Loxton, the party’s director of marketing, fundraising and members’ services explains the thinking behind the new site, and previews some of the other exciting new changes emerging within the party’s web strategy.

The new Liberal Democrat web strategy has been launched with a redesigned libdems.org.uk as its first stage. The new version is much more focused on setting out what the Liberal Democrats stand for, who we are and what visitors to the site can do to …

Posted in Online politics and Op-eds | Tagged and | 39 Comments
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