Like so many local parties in the days after our General Election defeat, the devastation we felt in Kingston was offset somewhat by the huge influx of new members, with over 130 joining since May 7th. The question was: how did we build on their enthusiasm when we were all so…..well, knackered?
And we were just putting plans together for new member welcome events when we got the tragic news that our longstanding councillor in Grove ward, Cllr Chrissie Hitchcock, had died suddenly. The fourth Grove by-election in recent years beckoned: in fact, the last one had been held on the same day as the General and we’d just held on by 18 votes – and we’d lost one of the 3 seats in the 2014 Borough-wide elections. So Grove was one of London’s most marginal wards.
To win in this split ward, we decided we needed all of the enthusiasm and energy of our new members. But how did we avoid putting them off, with just piles of leaflets?