In a major new pamphlet, published in full here on Lib Dem Voice, Peter Black, Welsh Assembly member for South Wales West, sets out the challenges and opportunities for the Liberal Democrats in Wales.
The challenge
The outcome of the 2007 Assembly elections was both frustrating and disappointing for the Welsh Liberal Democrats. Despite increasing our vote share in the constituencies, despite fighting a very professional all-Wales campaign, we failed for the second time to increase the size of our Assembly Group past six.
I have no desire to re-open the debate that the party entered into following the election. The outcome of those discussions was that we voted to go into a rainbow coalition with Plaid Cymru and the Tories only to see the Nationalists walk away and sign up to a deal with Labour. There are a few things that need to happen now, firstly the party needs to learn the lessons of the past few months and we need to regroup and then rebuild with the one clear aim of getting our message to the people of Wales.
Our problem last May was our failure to connect with voters. We failed to make it clear to them what it means to be a Welsh Liberal Democrat. We went into the election with a detailed manifesto containing hundreds of radical policies, many of which we shared with the other parties. Although we pulled out three particular policy areas to major on in the election, these issues were not presented clearly or effectively and they turned out to be the same issues that the other parties were promoting as well. We failed to make them relevant or unique to us because we did not relate our positions to the day-to-day experience of ordinary voters. In other words we did not use our manifesto as a campaigning tool.
One reason for that omission is that we have spent too long mistaking our activity in the hallowed corridors of the Assembly for campaigning. Whilst the work we do in the Assembly is important, for a political party it can never be a substitute for honest groundwork and visible local community involvement. In many cases we did not get out into communities to deliver our message to voters. That has not been universal, because in those areas where we did work and where we did have a localised message that resonated with people, our vote not only held up but in some cases dramatically increased. It was the rest of Wales, the vast majority of communities where that did not happen.
In this respect we could learn a lot from Plaid Cymru. Our elected Parliamentarians and Assembly Members should be taking a lead, getting out onto the streets with other activists to talk and listen to people about their concerns and ideas. We should be using the real experience of our constituents and framing our policies in a way that they can identify with. In other words we need to put into practice on a national level what is at the heart of Welsh Liberal Democrat philosophy, devolution, localisation, community empowerment, real, genuine interaction with communities.
At a UK level we have a distinctive agenda based on civil liberties, freedom and the environment. Although we have tried to carry that agenda over into a Welsh context as yet we have failed to make an impact.