Author Archives: Sam Al-Hamdani

Liberals: a fresh message

 

Politics in the UK is changing faster now than ever before. This change gives us the opportunity to take our place at the heart of the UK by presenting a strong, passionate and persuasive liberal view of the world. It also means we may get lost among the crowd. We must make sure it is the former, and not the latter.

Clear, simple messages are crucial to how the country views us. Every opportunity to speak to people is a chance to present liberalism in its best light – distinct, valuable, and making our communities stronger.

The centre ground is stable, but it is also defined by what it isn’t. Strong messages must change that. The preamble to the Constitution of the party is a wonderful piece of writing; honest, inspirational, and clear, but it is not going to be read by 99 per cent of the population. What we need to do is distil its values: liberty, equality and community, and let that shine through our communications.

Posted in Op-eds | Tagged | 19 Comments
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