How not to campaign on YouTube

From this week’s Marketing Week:

Conservative frontbench MPs are being forced to distance themselves from rebel Tory backbenchers who have commissioned an online viral campaign that uses real mobile phone video footage of drunkenness and “happy slapping” in a bid to encourage young people to vote Conservative in the forthcoming General Election … Asa Bailey, founder of his eponymous firm, says: “Conservative backbench MPs commissioned the campaign, but I cannot identify them.”

Not a good start. But things get worse when you go to the YouTube channel that has been created. Scroll down to the Wales Tourist Board Special film, and watch out particularly for the caption four seconds from the end.

Not perhaps the most enlightened of views about Welsh women to choose to highlight on your video log?

UPDATE: As Tim Ireland pointed out in the comments, the www.voteforchange.org.uk site linked to from the YouTube page previously used the Conservative Party logo, though it has now gone from it. Tim’s blog has more details.

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This entry was posted in Online politics.
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17 Comments

  • Ta.

  • nigelashton 23rd Aug '07 - 2:09pm

    5 – Two serious criminal offences there for starters, under the PPERA and the RPA, not to mention infringement of copyright for the song on one of the other videos.

  • If I was to add a video to YouTube in support of the local party’s campaigns, would I need to add an imprint? And, if so, how does it need to be written?

  • Stuart: It’s not entirely clear whether it’s necessary, but you can’t go wrong by adding an imprint. In videos in Bristol during the locals, we just treated them like leaflets – see the imprint at the beginning and end (probably overkill) on http://www.youtube.com/watch?v=h3Nug1LGRto

  • Thanks Greg. I appreciate the advice.

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