A nimble two-step from The Guardian:
1. Polly Toynbee sends tweet encouraging all and sundry to take part in an open-access online poll being run by the BMJ.
2. The Guardian reports result of said BMJ poll.
Then only thing missing, alas, is:
3. The Guardian then realises that reporting a voodoo poll which its own staff have been encouraging people to take part on is low grade self-referential journalism and pulls poll report.
Hat tip: Anthony Wells
* Mark Pack is Party President and is the editor of Liberal Democrat Newswire.