How to raise your poll rating by 6% in one hour

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How to raise your poll rating by 6% in one hour

By Mark Pack | Sat 14th July 2007 - 8:42 pm

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Press Association, 6:48pm:

Press Association poll quote 14 July 2007

Press Association, 7:48pm:
Press Association quote July 2007

A brief summary – there is an ICM poll, carried out for two different newspapers with one voting intention question and one which party do you feel warmest towards question (i.e. not a voting intention question, and with a much, much higher level of don’t knows).

Alas, the Press Association didn’t spot the difference between the two and so wrongly reported the answers to one question as being the answer to the other.

But the bottom line is: big Labour lead, Lib Dems up too, Tories down.

Read more by Mark Pack .
This entry was posted in Polls.

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2 Comments

Stuart 15th Jul '07 - 1:07am

19% is fine. The real losers here are the Tories. Despite Cameron, despite the logo change, despite banging on about the environment, despite all that, they are back down in the low 30s. We can only hope and pray that they stay there!
Chris Paul 15th Jul '07 - 9:37am

The “warmest to” question will of course be rather more important than you make out if the return of tribal voters to Labour continues under gordon Brown’s stewardship.