How to raise your poll rating by 6% in one hour

Press Association, 6:48pm:

 Press Association poll quote 14 July 2007

Press Association, 7:48pm:
Press Association quote July 2007

A brief summary – there is an ICM poll, carried out for two different newspapers with one voting intention question and one which party do you feel warmest towards question (i.e. not a voting intention question, and with a much, much higher level of don’t knows).

Alas, the Press Association didn’t spot the difference between the two and so wrongly reported the answers to one question as being the answer to the other.

But the bottom line is: big Labour lead, Lib Dems up too, Tories down.

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This entry was posted in Polls.
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2 Comments

  • 19% is fine. The real losers here are the Tories. Despite Cameron, despite the logo change, despite banging on about the environment, despite all that, they are back down in the low 30s. We can only hope and pray that they stay there!

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