Jo Swinson has new role at advertising watchdog

Former Liberal Democrat Business and Equalities Minister Jo Swinson has been appointed as one of four new appointees to the Broadcast Committee of Advertising Practice. From Marketing Magazine:

As one of four new appointees to the BCAP (Broadcast Committee of Advertising Practice) committee, Swinson will be responsible for advising on broadcast advertising codes of conduct.

Swinson is no stranger to advertising regulation, particularly surrounding the marketing industry’s portrayal of women, having in the past objected to ads.

In 2012, Swinson complained about a L’Oreal ad featuring actress Rachel Weisz, objecting that it had been digitally manipulated and claiming that it “misrepresented the results that the product could achieve”. In March this year, while she was still minister for women and equalities under the Coalition government, she backed Omnicom’s Omniwomen female leadership event..

She also complained, before she was a minister, about two other L’Oreal ads. This BBC report has an interview with her on the day that they were upheld. It’s good that someone with her track record of work on body image and sexism in the media and marketing has been appointed to this role.

Read more by or more about , or .
This entry was posted in News.
Advert

One Comment

  • the elephant in the room is the internet where content can appear from anywhere. Also since all the Advertising Practice organisations depend on a levy their future income could be affected as streaming takes over from terrestrial.

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User AvatarKatharine Pindar 25th Apr - 9:33pm
    It's really good to hear that Paddy Ashdown's More United is flourishing now as a cross-party network of more than 50 MPs, including Jo Swinson...
  • User AvatarTony Greaves 25th Apr - 8:51pm
    Yes.
  • User Avatarmatt 25th Apr - 8:00pm
    @Paul Barker That's a bit of an odd comment coming from you, you have spent the last 9 years that I know of commenting on...
  • User AvatarJohn Marriott 25th Apr - 7:38pm
    @Silvio I’m confused with your critique of the Coalition. You can’t keep blaming something that, to be honest, is probably the best a small party...
  • User AvatarPaul Barker 25th Apr - 7:33pm
    Can we have no more wild assertions about how well or badly we Weill do in a Week or 4 Weeks time, no-one knows, we...
  • User AvatarJayne Mansfield 25th Apr - 7:09pm
    @ Dilettante Eye, Actually one can reduce fertility levels without a large carbon footprint, All the things you mention are desirable and sometimes crucial components,...