Tag Archives: body image

Jo Swinson has new role at advertising watchdog

Former Liberal Democrat Business and Equalities Minister Jo Swinson has been appointed as one of four new appointees to the Broadcast Committee of Advertising Practice. From Marketing Magazine:

As one of four new appointees to the BCAP (Broadcast Committee of Advertising Practice) committee, Swinson will be responsible for advising on broadcast advertising codes of conduct.

Swinson is no stranger to advertising regulation, particularly surrounding the marketing industry’s portrayal of women, having in the past objected to ads.

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LibLink: Christine Jardine… Stop pressuring our children to be perfect

Children in Quito, South America - Some rights reserved by epSos.deIt’s New Year and every single magazine aimed at women and girls will inevitably be full of the latest crash diet. Whether it’s claiming you’ll lose a stone in seven days, or banning carbs or suggesting you base your diet on cabbage soup or eggs, we are told that we should get rid of the excesses of the Festive Season as soon as possible with often drastic measures.

Jo Swinson recently wrote an open letter to magazine

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Opinion: Debate on Page 3 is missing the real issue

An American wife has claimed a divorce on grounds of cruelty because her husband ate too much garlic.

– So starts the main story on page 3 of the first edition of The Sun back in 1964, with not a nipple in sight.

By 1970, the now-Murdoch-owned paper was featuring racier matter and the topless “page 3 girl” was born. The Sun, which had been ailing, saw its circulation grow. On a typical day, The Sun is now read by over four million men and three million

Posted in Op-eds | 18 Comments

LDVideo: Jo Swinson MP on new body image report

Liberal Democrat MP Jo Swinson has today launched Reflections  on Body Image, a report of the All Party Parliamentary Group on Body Image, which suggests that children as young as five years old can be worried about their weight and looks.

The report makes a number of wide ranging recommendations from giving children body image and self esteem lessons in school to requiring advertisers to use a more diverse range of models to looking at whether the Equality Act needs to be amended to cover appearance related discrimination to challenging the evidence base that supports dieting and the idea that low weight guarantees health.

Jo has had an exhilarating day doing the rounds of the various media outlets from the Today programme to BBC Breakfast to Sky News.

Here she is talking to Bill Turnbull on BBC Breakfast this morning:

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LibLink: Lynne Featherstone – Success so far of the body image campaign

In the first of a series of monthly posts on Huffington Post, Lynne Featherstone outlines the case for changing perceptions of body image, and the success of the campaign so far:

Every day people are confronted with images of the ‘perfect’ body that just don’t reflect the diverse society we live in. These unrealistic images set an impossible standard, potentially damaging self esteem and crushing confidence.

We need to challenge this culture of conformity and widen the definition of beauty to include all ages, shapes, sizes and ethnicities. And we need to help people recognise that their value goes beyond

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Jo Swinson urges action to help young develop positive body image

Scottish Liberal Democrat Deputy Leader and MP for East Dunbartonshire Jo Swinson, has again urged advertisers and retailers to use models covering a diverse of sizes, ages and shapes in their advertising and media campaigns to reflect the reality of different body shapes and to promote healthy body image.

Co-founder of the Campaign for Body Confidence, Jo is currently chairing a Parliamentary Inquiry into the causes and consequences of body image anxiety.

Her calls come as the retail market floods with health fads and “miracle weight-loss products screaming out at people to diet as part of New Year resolutions.  Jo  is concerned that this will …

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