New Ipsos-MORI poll: Nick Clegg’s leader ratings in 5 graphs

Much excitement among Tories today at the arrival of a new Ipsos-MORI poll showing them drawing level with Labour – 36% apiece – among those who say they’re certain to vote. The explanation’s not too hard to hazard a guess at: the return of economic growth is gradually feeding through into a feel-good factor. (For more on this, see this excellent post by YouGov’s Joe Twyman: ‘“It’s the long term trends, stupid”: the Conservatives, Labour and the economy‘.)

However, it was some of the underlying IPSOS-Mori data concerning perceptions of the leaders which caught my eye… (All the graphs below can be found here.)

Nick Clegg’s ratings trail those Cameron and Miliband. But not by much…

mori ratings - oct 2013

Clegg’s net satisfaction among all voters is low, but appears to have bottomed out and is rising

mori ratings - clegg - oct 2013

Clegg has a net +25% rating with Lib Dem supporters, highest since January 2012

mori ratings - clegg LDs - oct 2013

Clegg’s political alignment is the best match of any party leader with the voters

mori ratings - clegg alignment - oct 2013

26% of voters see Clegg as on the left, 20% as on the right, 30% in the centre

mori ratings - clegg alignment change - oct 2013

* Stephen was Editor (and Co-Editor) of Liberal Democrat Voice from 2007 to 2015, and writes at The Collected Stephen Tall.

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This entry was posted in Polls.


  • Graphs really are tremendous fun. Thanks!

  • paul barker 17th Oct '13 - 4:16pm

    The thing that strikes me immeidiately is how much of the data contradicts the consensus/what Everybody” knows.
    The voters are now clearer about where Clegg stands (a fall of 6% in dont knows) & see Clegg as farther Left now than 3 years ago.
    All 3 main leaders are a bit more popular now that their Parties were at The General Election, but Clegg has gained the most.

  • Eddie Sammon 17th Oct '13 - 4:53pm

    I want to support him, but I can’t unless he begins to blend his “pragmatism” with a bit more “idealism” (using Nick’s definitions). I don’t think more of the same will magically make the tide of votes come in.

  • Joe Otten – I would have expected left-wingers to think of Nick as a raging tory and right-wingers to see him as a dangerous leftie.

  • Paul in Twickenham 18th Oct '13 - 8:25am

    In the immediate aftermath of the conference season the party leaders have all improved their personal ratings, with Miliband easily the winner. But the headline number from this poll is that while (as Stephen reports) the Conservatives have drawn level with Labour based on our current spurt of debt-driven “growth”, support for the Liberal Democrats is down by 1% to 9%, trailing 4th behind UKIP.

    There’s nothing wrong with looking for positives in broadly negative data, but Stephen sounds rather like the football manager who says “we might have lost the match 5-0 but hey, we had 51% of the possession”.

  • Peter Watson 18th Oct '13 - 8:56am

    @paul barker “The voters are now clearer about where Clegg stands (a fall of 6% in dont knows)”
    The polling to which Stephen links show that 53% (an increase since before the conference) “don’t know what Nick Clegg stands for”, the worst figures for any of the party leaders.

  • Peter Watson 18th Oct '13 - 9:04am

    @JOe Otten “However, it still might be interesting to know to what extent the near perfect match between “Nick Clegg” and “You” in graph 4 is reflected in individual answers.”
    I think you are raising an important point. The centre is hard to define if it ends up being simply an ‘average’ of a few left and right-wing views (wanting public ownership of the energy companies and an end to same-sex marriage would not make somebody centrist). Clegg’s (and Lib Dem’s) particular combination of left and right views across a range of issues may not match many other people’s, but all might consider themselves in the centre.

  • David White 21st Oct '13 - 3:47pm

    With an overall net approval rating of minus 26%, I fear that Mr Clegg should not become too confident of being loudly lauded by the people of Britain.

  • David Allen 21st Oct '13 - 4:31pm

    The contrast with the past is striking. Leaders such as Ashdown, Steel and Kennedy consistently outscored their Labour and Tory opponents on personal popularity.

    Of course, not being in government may have helped our past leaders in that respect. They were “their own men”, and so could more easily win plaudits for sincerity and honesty.

    However, if Clegg can’t win praise for what he does in government, and can’t implement Lib Dem policies in government, why is it good to be in government?

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