This was always going to be a disastrous conference. We have spent our annual opportunity to reach out to people by communicating a confused image. When the country needed hope, vision and leadership we offered it the ‘straight talk of progressive austerity’.
This disaster was foreseeable.
It was made from a dangerous mixture of a wrong political strategy (based on a wrong economic strategy) added to a leadership and a communications team which had very, very little political experience.
Ming Campbell and Vince Cable when they came to conference as leaders had to be stabilisers with a reassuring role. Before them, Charles Kennedy was a leader who was in philosophical accord with the party conference, and who was fortunate in the people who ran our campaigns and communications during that period.
So, the last time that a Lib Dem leader came to a conference with a similarly volatile cocktail was Paddy Ashdown in the mid-1990s, when he was endeavouring to persuade conference to drop equidistance from Labour.
That was nearly 15 years ago. Were Nick Clegg, Danny Alexander, John Sharkey even at conference at that time? Possibly not. So they and their team had absolutely no idea what might happen, and how to avoid the consequences of a leader being at such variance with the great majority of conference.
As speaker after speaker on behalf of the Leadership has said, “We don’t know the figures so we can’t rule anything in to our manifesto.” A corresponding logic is that there is no evidence to force us to rule anything out yet.
1977 has lessons for us in 2009. The Callaghan IMF crisis should teach us one thing. There is nothing so uncertain as economic predictions. When the dust settled, the cuts of that time weren’t necessary and led to greater unemployment, and eventually 10 years of Thatcherism.
Today there is still a great danger of deflation and escalating unemployment, with the misery and community tensions that these would let loose. We need public expenditure to provide the infrastructure, education and training (including undergraduate take-up) and political reform that will ‘Rebuild Britain’ (afresh if you like) economically, socially, culturally and politically.
So, we didn’t have to have a fight about tuition fees, and we did have a wonderful story to tell, and a great campaign to ‘Build Britain Anew’ to launch.
Cable has squandered some of his inheritance. Before this week, and perhaps afterwards still, he is the only person with the weight to convince the public of the economic need for that great campaign. I don’t know him at all. But he needs to become a team player bloody quickly.
Clegg has demonstrated his inexperience, his lack of weight, and his establishment perspective. (I worry that some of the pressure on Cable today comes not just from the more social liberals but also, as Thomas a Becket and Mo Mowlam, found to their cost from a leader’s coterie). Clegg and his colleagues must not fear Cable’s popularity; he must improve his own performance and find a fit with both Cable and his Parliamentary Party.
Clegg therefore needs to use the weeks of the Labour and Tory conferences to refashion his team radically into one that can help him lead the anti-establishment movement that is waiting throughout the country for a lead.
We still face an economic, a cultural and a democratic crisis. Our approach, our policies, our appeal – our narrative, if you like – is indeed made for this moment. This moment is not defined by our position in relation to other parties. Those other parties are considered by the rest of the country as being the problem.
This moment is defined by our relation to the people of this country. Our ability to reach out to them in an hour of great need is through our members, our councillors and our members of the parliaments through an integrated campaign of renaissance, renewal and revival.
We must bring forward a great plan of Reform. Reform of the economy. Reform of the way the State too often enslaves rather than liberates. Reform of our culture that too often divides, excludes, atomises and bullies. And, above all, we need the political reform of STV (not AVS!)
In short, we must energise and direct the emerging movement for reform and renewal.
* William le Breton is a former chair and president of the Association of Liberal Democrat Councillors.
24 Comments
I wasnt at conference but I dont recognise your description. There were some minor squabbles, some great speeches & the only thing most voters will have noticed, The Mansion Tax was widely popular. It was a good conference & the only poll so far shows us up. The media were mostly negative, they nearly always are & they have far less influence than they imagine.
Disaster? What disaster?
YouGov poll:
CON 39%(-2), LAB 26%(-1), LDEM 20%(+3)
I suppose that being ‘Made for the Moment’ one might have hoped for more than +3%, though? I recall the SDP on 50%…(perhaps they were ‘Made for the Moment That There Wasn’t an Election’.)
Plumbus is right in one way – the vast majority of voters will not even have registered ANYTHING AT ALL about Conference, whatever the media said. In terms of coverage, it is important, but not that important. The few weeks of the election campaign is far and away more important, because of the requirement for balanced TV coverage. If we don’t put on 5-10% during the campaign, it will have been an abject failure.
This is not to say that Conference is not important in other respects. This week, at the last possible opportunity, the social liberals (or at least, those whom David Howarth would call the more ‘maximalist’ ones) scored an important points victory over tuition fees – the first in several years. Who knows, it might even re-inspire some disillusioned activists! It could well be crucial for the future dirction of the party, and was a clear shot across the bows of those who might ally us to the Tories (without getting STV in return – the only price worth exacting for even a very, very temporary alliance with the party of anti-progress – and even then, I’d still take some convincing they wouldn’t stab us in the back).
What plumbus said. I don’t recognise your depiction of conference at all, and since I came home I have had several positive responses from people who weren’t there.
Bill is being overly negative – we will have come over okay to the general public.
However he is right that we could and should have done better on presentation of our message which was muddled.
Nearly everyone I spoke to was enjoying the conference despite the problems.
Well, I suppose it only goes to show that any publicity is good publicity.
Before the conference most voters didn’t know what Lib Dem policies were,now LIb Dems don’t know either.
Savage cuts yes or no?
Mansion tax yes or no?
Scrap tuition fees yes or no?
Scrap Trident yes or no?
Scrap child benefit for the middle classes yes or no?
Nick could have said “not spending 100 billions on four new Trident submarines is pretty savage, how much more do you cut from a spending plan to not be savage” in answer to the criticism on his word-choice, and the conference stewards could have stepped in and shaken the bloke asleep in the second row, during Nick’s Q and A,, and ensured the front row looked a bit more attractive in phot-terms than having someone who looked like a tramp who has just walked in off the street, occupying two chairs… basic attention to detail in presentation work, there could also have been less image of a party in conflict with itself. But disaster? Thats a bit like the word savage, isnt it? Hmmm, might be rather O.T.T. there…
Getting any media coverage during the other parties conferences might be a hard call, whatever the message. During the next few weeks party press officers might find things pretty tough just to remind people we exist.
Nick and Vince doing a joint tour of the country together for a couple of weeks at the end of October would certainly be a good move, it might convince them to do this in a General Election.
Bill – I’m back from Bournemouth – a succesful Conference – a leader to be proud of. Policies – way ahead of the other parties. Disaster ?
The suggested slogan from William in his piece above is “Build Britain Anew” – er, isnt that “A Fresh Start For Britain” a touch less 19th Century? In fact neither are too bright, Fresh Start is a bit 1964 Jo Grimond, and as meaningless as 1974’s “One More Heave!”
Today’s Telegraph poll (with a major item on Milliband saying Labour are far too similiar to the Tories and too many policies have little difference between Tory and Labour), shows a TWO per cent rise for Liberal Democrats (not 3), yes to 20, Tories are on 39, not exactly commanding wuthering heights, YouGov suggests the Tory lead over Labour is now 13 per cent.
The moment the Tory lead drops to ten per cent is the moment Gordon might scoot across the grass to see the Queen…on the basis he wont get a better moment. As for Lib Dems improving in the election due to better air-time, remember, its not always happened. There have been two elections in the past where we just flat-lined and failed to get a bounce…dont have the figures to hand but no doubt Mark Pack does. A bounce due to better coverage can’t just be taken for granted, so, not to be relied upon.
Bill is a bit OTT but he does have a point, There was not a great ‘Yes We Can’ moment to give the country hope.
( well there might have been but I never noticed it in the media coverage)
I do think Vince should have briefed all possible spokespeople about the Mansion Tax – which may go down well with Labour voters.
Overall as good as we can expect with the dire quality of political journalism that we get in UK these days.
Especially the BBC which is obsessed with personalities and how clever clever its staffers are at ‘digging the dirt’ rather than reporting the policies ( and that goes for all parties )
“Disaster? What disaster?
YouGov poll:
CON 39%(-2), LAB 26%(-1), LDEM 20%(+3)”
That’s funny, I swear I heard all the media slapping the conference around like it was some huge disaster. How odd.
The above was sarcasm, for the record. 🙂
I don’t even agree with the notion that the media were negative – the Lib Dems’ willingness to talk of specific cuts is garnering favourable comment in the mainstream media (Times, Economist).
The conference was only a disaster for that element within the party which has trouble even contemplating spending cuts – they are out of tune with mainstream opinion.
We really need to stop navel-gazing and believing the media – who started this idea that the Lib Dem conference was “a disaster” pretty much soon after it started.
ICM poll out tonight puts us up 4% to 23%.
Shows how much they know.
Our poll figures usually rise after Conference, simply because – yes, almost any publicity is good. In two weeks, they’ll be back down again, when our opponents have had their publicity boosts.
OK, if we’ve had a rise this time, then our performance hasn’t been a real big disaster. Unfortunately, we could have done with a triumph…
“mainstream media (Times, Economist) … mainstream opinion”
Well, if the only thing we need to do is agree with whatever right-wing newspapers tell us is the correct opinion, we can save a lot of time, money and trouble by installing Rupert Murdoch as President-for-Life.
If this conference doesn’t qualify as a disaster then nothing could.
That it hasn’t damaged the Lib Dems in the polls doesn’t prove that it was a good conference, it just proves that no one was really listening and conference is electorally insignificant.
I thought referring to the Times and the Economist as ‘mainstream’ might elicit a hostile response. It just reflects the fact that its mostly people within the party who want the conference to be perceived as a disaster – in the hope it will stop Nick Clegg and Vince Cable moving the party to the centre (occasionally even the centre-right) as the current climate necessitates.
Matt – I don’t think all those unhappy with conference fail to appreciate the need to reduce the deficit. My unhappiness was down to the leadership’s inability to stick with one coherent message.
“I thought referring to the Times and the Economist as ‘mainstream’ might elicit a hostile response.”
As you surely realise, what I was objecting to was your implicit assumption that whatever those newspapers say must be right.
You need to argue the case on its merits, rather than just saying “My opponents are wrong because they disagree with what the newspapers say”.
I thought it wasa good Conference, and it hasn’t done us any harm in the polls. The Sky News website report on today’s News of the World poll says: “The Lib Dems, boosted by increased coverage of their conference last week, are only three points adrift on 23%”
I’m wondering if, considering the significant poll bounce we’ve had as a result of the conference, the author still thinks it was a “disaster” conference?
ComRes latest has LibDems and Labour evens on 23%.
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