In 1997, Steve Jobs returned to Apple having been ‘ousted’ a decade before. In that time the famous ‘Mac’ hadn’t progressed. Microsoft’s Windows had caught up and overtaken it. Sales were down 30% year-on-year. It was haemorrhaging cash and talent. There were no new products in the pipeline. Speaking to staff Jobs explained, “There are a lot of great people at Apple, but they’re doing the wrong things because the plan has been wrong.”
“I think you still have to think differently to buy an Apple computer. The people who buy them do think different. They are the creative spirits in this world, and they’re out to change the world. We make tools for these kinds of people.”
Isn’t he describing the 2.35 million who voted Lib Dem in 2017 and how they feel about themselves? So here’s his advice to us, “We too are going to think differently and serve the people who have been buying our products from the beginning. Because a lot of people think they’re crazy, but in that craziness we see genius.”
We’ve all met them haven’t we? The people who voice support for us in their communities, in their workplaces, in the pub, among their friends, on line. Their endorsement makes us smile with a quiet satisfaction because we have done and said those things too. We too have been lone voices – crazy ones.
We too make tools for these kinds of people; information and campaigns for those who want to take and use power in their communities. Who want to change the world. Tools that help them achieve things they didn’t know they could achieve or even knew that they needed to achieve.