Resolve to communicate better with your members

One of the many interesting and challenging jobs I am tasked with as a member of the exec of Nottingham Lib Dems is to produce a members newsletter five times a year. We have a big events programme built up of lots of easy-to-organise events, and so much of the content is taken up with the details and information about those.

But a recent training event with staff from Members Services at Lib Dem HQ set me thinking about what better could be in our members newsletter. Thinking back to how and why I joined the Lib Dems it was principally on political issues. Gay rights. Europe. Student finance. But none of these things ever gets a mention in our newsletter, and only rarely are our events issue-driven.

So I resolved to improve our local newsletter this year with more information about party thinking on key events. And yet… I’m no policy wonk. Where will I find all that information? Where might there be a ready source of information about key issues facing Lib Dems? Then I remembered “Our place to talk!” a handy little website you may have heard of, called Lib Dem Voice!

I’m a big fan of doing as little work as possible, and it strikes me we can meet several valuable objectives with one handy little newsletter. First, we can reach out to new readers for LDV amongst the Lib Dem membership. Second, we can help local parties around the country include a little more policy and links to the wider party in their members’ newsletters. Third, and best of all, since I’m artworking stuff for Nottingham, there’s no reason I can’t share that with a grateful nation.

And so today, I bring you a two-sided A4 sheet you can print out and distribute to your own members if you are producing a newsletter in the next month or so. You can download the PDF right here, right now.

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5 Comments

  • This is not a bad idea, but I’d quite like to encourage my members to talk to each other and get involved with their local party more – I fear that directing them to LDV will circumvent the local party, which means we lose out on their input at a local level.

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