Royal College of Psychiatrists joins calls for airbrushed photographs to be labelled

From a party news release ahead of Jo Swinson and Lynne Featherstone meeting with representatives of the Advertising Standards Authority (ASA):

Commenting on today’s report from the Royal College of Psychiatrists calling for airbrushed images to be ‘kitemarked’, Liberal Democrat MP, Jo Swinson said:

“The Royal College of Psychiatrists makes it crystal clear that airbrushing plays a harmful role when it comes to negative body image and eating disorders.

“Airbrushing has a really damaging impact on people’s self-esteem and that’s why we’ve called for a labelling system.

“Making sure children are taught to be media-savvy and getting ads which feature unrealistic, unattainable images to have a kitemark will be a real step forward.

“I’m meeting with the Advertising Standards Authority today to press these issues.”

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4 Comments

  • “Won’t somebody please think of the children?”

  • I don’t think this is about beauty police.

    It is trying to change the mindset of advertisers that they have to use ‘perfect’ models.

    I don’t think they always thought this way – Views please?

    ( mind you in the past – magazines and tv /film media did not have such good reliable reproduction and resolution)

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