Tag Archives: albert einstein

Albert Einstein, the good liberal

By Mark Pack | Mon 9th July 2012 - 2:25 pm

I’ve commented before that Albert Einstein is a good example of the power of brevity, something some politicians and campaigners forget when insisting they need to write a long story or give a length speech in order to properly explain an issue:

It’s far harder to write clear, precise and brief text than it is to write long, imprecise and waffly pieces. So don’t confuse brevity with dumbing down. Unless of course you think Albert Einstein was a stupid, idiotic scientist for lazily using just using five characters (not even five whole words!) to try to explain complex science when

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Posted in Op-eds | 10 Comments

Campaign Corner: Is less really more?

By Mark Pack | Mon 5th December 2011 - 3:47 pm

The Campaign Corner series looks to give three tips about commonly asked campaign issues. Do get in touch if you have any questions you would like to suggest.

Today’s Campaign Corner question: In a previous Campaign Corner you wrote that “Less is more”, praising big headlines, white space etc. But don’t many issues need more explanation than you can fit in a dumbed down few words?

A very good question! To which (surprise, surprise) I once again have three answers:

The Myth of “Strong” Government

By Richard Flowers | Tue 27th April 2010 - 10:45 am

As their hopes recede of using our broken voting system to secure a majority government on a minority of support in the country, the Party most set against reform, the Conservatives, and their media proxies begin to reel out the scare stories.

“Lib Dem rules could paralyse government,” warned the Scotsman

“Paralysis, indecision and political chicanery,” were the fear of the Daily Mail’s full page editorial.

“The IMF could have to be called in,” thundered Ken Clarke!

Far from making a positive case to earn your vote, they resort to the desperate tactics of …