Tag Archives: mark twain

How to write, with the help of Mark Twain, Ernest Hemingway and Tim Leunig

How to speak. That’s a common topic in training for would-be candidates and a frequent chapter in books for would-be campaigners. How to write? Much less so.

That’s an omission I plead guilty to, for 101 Ways To Win An Election has a chapter called “Making speeches” with no accompanying “Writing words”. Implicit in many of the other chapters are ideas that will help you to write effectively. Yet on reflection there should really have been explicit advice too.

Short, sharp writing has always been important for leaflets and news …

Posted in Campaign Corner | Also tagged , and | 4 Comments

Campaign Corner: Is less really more?

The Campaign Corner series looks to give three tips about commonly asked campaign issues. Do get in touch if you have any questions you would like to suggest.

Today’s Campaign Corner question: In a previous Campaign Corner you wrote that “Less is more”, praising big headlines, white space etc. But don’t many issues need more explanation than you can fit in a dumbed down few words?

A very good question! To which (surprise, surprise) I once again have three answers:

Posted in Campaign Corner | Also tagged and | 11 Comments
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  • User AvatarDavid Evans 19th Feb - 1:46pm
    It's interesting to hear that Mark thinks that Lisa is 'a no-nonsense voice when things are going wrong. That’s just what we need.' It is...
  • User AvatarRuth Bright 19th Feb - 1:45pm
    Very touched by this David Warren. As a boy my rural working-class and extremely bright grandpa had a scholarship exam for a public school. He...
  • User AvatarTCO 19th Feb - 1:37pm
    @David Evans "Please provide something useful. Otherwise, as I said, you risk just sounding elitist and pretentious." What is elitist about Greek Philosophy? Are you...
  • User AvatarIan 19th Feb - 1:34pm
    @Neil, I don’t think you can pass the buck so glibly. For sure, the big policy stuff might have been decided elsewhere, but the campaign...
  • User AvatarTCO 19th Feb - 1:29pm
    Both @Paul Holmes and @David Evans would do well to listen to this programme: https://www.bbc.co.uk/programmes/m0001x4c TLDR: the generation of politicians who had military experience in...
  • User AvatarDavid Evans 19th Feb - 1:18pm
    @David Beckett. I think, but I may be wrong, that Aberavon and Neath website is actually automatically populated by Head Office posts. It looks like...