Tag Archives: mark twain

How to write, with the help of Mark Twain, Ernest Hemingway and Tim Leunig

How to speak. That’s a common topic in training for would-be candidates and a frequent chapter in books for would-be campaigners. How to write? Much less so.

That’s an omission I plead guilty to, for 101 Ways To Win An Election has a chapter called “Making speeches” with no accompanying “Writing words”. Implicit in many of the other chapters are ideas that will help you to write effectively. Yet on reflection there should really have been explicit advice too.

Short, sharp writing has always been important for leaflets and news …

Posted in Campaign Corner | Also tagged , and | 4 Comments

Campaign Corner: Is less really more?

The Campaign Corner series looks to give three tips about commonly asked campaign issues. Do get in touch if you have any questions you would like to suggest.

Today’s Campaign Corner question: In a previous Campaign Corner you wrote that “Less is more”, praising big headlines, white space etc. But don’t many issues need more explanation than you can fit in a dumbed down few words?

A very good question! To which (surprise, surprise) I once again have three answers:

Posted in Campaign Corner | Also tagged and | 11 Comments
Advert



Recent Comments

  • User AvatarTeeJay 19th Sep - 10:57pm
    Basically, last time the EU expected parliament to vote for the deal on offer. The EU were caught by surprise when parliament didn’t accept the...
  • User AvatarTeeJay 19th Sep - 10:37pm
    Marxist, Hamas-loving, bogeyman Corbyn’ is a gift that appears never to stop giving. But it could rapidly lose value for the Tories if the Lib...
  • User AvatarBill le Breton 19th Sep - 10:36pm
    3rd and final piece of the jigsaw. Jo should demand Labour join the Revoke pledge when it decides it's policy at Conference.
  • User Avatarjohn king 19th Sep - 10:32pm
    Very good to read your candid account. Your experience to some extent mirrors my own. I had a top job leading a team treating and...
  • User AvatarPaul Barker 19th Sep - 10:26pm
    Looking at Andrew Teales previews on Britain Elects I can only see one likely "Gain" & that should really be a Hold, The Tory Candidate...
  • User AvatarAlex Macfie 19th Sep - 10:19pm
    Michael BG: There is nothing at all undemocratic about saying we'll do X if we win outright, then doing X if we do. It doesn't...
Thu 10th Oct 2019