Tag Archives: mark twain

How to write, with the help of Mark Twain, Ernest Hemingway and Tim Leunig

How to speak. That’s a common topic in training for would-be candidates and a frequent chapter in books for would-be campaigners. How to write? Much less so.

That’s an omission I plead guilty to, for 101 Ways To Win An Election has a chapter called “Making speeches” with no accompanying “Writing words”. Implicit in many of the other chapters are ideas that will help you to write effectively. Yet on reflection there should really have been explicit advice too.

Short, sharp writing has always been important for leaflets and news …

Posted in Campaign Corner | Also tagged , and | 4 Comments

Campaign Corner: Is less really more?

The Campaign Corner series looks to give three tips about commonly asked campaign issues. Do get in touch if you have any questions you would like to suggest.

Today’s Campaign Corner question: In a previous Campaign Corner you wrote that “Less is more”, praising big headlines, white space etc. But don’t many issues need more explanation than you can fit in a dumbed down few words?

A very good question! To which (surprise, surprise) I once again have three answers:

Posted in Campaign Corner | Also tagged and | 11 Comments
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