There are two things that scare the living daylights out of me about the two EU referendum campaign in general and the pro-EU campaign in particular.
The first is that I just wonder where on earth the women are. Jenny Jones and Kate Hoey are active on the Leave side but we hear more from the men and the campaign seems to be being run by men.
The pro-EU side will be led by Stuart Rose, Conservative peer and former head of Marks and Spencer. Will Straw and Ryan Coetzee are involved on a staff level. Laura Sandys from the European Movement will obviously be involved as well but the voices in favour are almost relentlessly male.
The problem is that that can lead to hideous mistakes being made. Like this horror from the Better Together campaign last year. I never thought I’d see the “Have you got the guts to vote SDP?” campaign beaten but this is truly one of the worst campaign adverts I have ever seen. It was Rosie Barnes and her rabbits without the political intelligence. Watch and cringe.