Tag Archives: colin byrne

Mark Pack

Is Colin Byrne right about internet campaigning?

By Mark Pack | Wed 18th November 2009 - 11:50 am

Colin Byrne, CEO of Weber Shandwick and former Labour Party press chief, recently knocked the possible importance of internet campaigning for British elections and suggested Hazel Blears was right with her YouTube jibe.

He wrote in Saturday’s Guardian:

We surveyed 1,000 potential voters at the time of the recent party conferences. They were asked what communications channels would have an influence on deciding how to vote. When a parallel sample of consumers were asked the same question about purchasing decisions, by far the biggest influence was digital and social media (26%). Print and broadcast media ranked second in influence, with only

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