Tag Archives: emails

A quick shout out to the person who sends out the emails from LDHQ

Much of the information about the Trump protest in London came out in an email to members last night.

I didn’t get it.

This is a very good thing. Because as a Scot, I was getting all the info about the protest in Edinburgh on Saturday at which Christine Jardine is speaking (Meet at the Scottish Parliament at 11:45 am).

Heaven knows, I have whinged when things that affect England only are emailed to Scottish members. We Scots get a bit sensitive about these things.

So, when the lovely people who send the emails get it right, then they deserve the credit.

Thanks!

Posted in Op-eds | Also tagged | Leave a comment

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments
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