Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments
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Recent Comments

  • User AvatarJeff 23rd Nov - 11:54pm
    @ Sean Hyland. Subsequently upheld unanimously by the Supreme Court.
  • User AvatarKatharine Pindar 23rd Nov - 11:52pm
    Thank you, Palehorse. that is all right then. I think we political activists need to be listening to each other and debating fair-mindedly. But I...
  • User AvatarDavid Raw 23rd Nov - 11:36pm
    @ Richard Underhill Your post about Nobby Stiles earlier today was in very bad taste.
  • User AvatarSean Hyland 23rd Nov - 11:29pm
    @Jeff - thanks for that. Wasn't aware of that case.
  • User AvatarJeff 23rd Nov - 11:22pm
    Sean Hyland 23rd Nov '17 - 10:50pm: I actually put on another thread on this site that I believed that UK nationals resident in EU...
  • User AvatarGlenn 23rd Nov - 10:58pm
    Noncomformistliberal/ I was just pointing out the economy hasn't been that great for decades and that this tends to be obscured by Europhiles. The logic...