Tag Archives: excess packaging

It’s Easter, so it’s time for Jo Swinson’s annual Eggs-cess packaging report

2010 marks the fourth year of Jo Swinson’s annual Easter Egg excess packaging report. (You can read LDV’s 2009 posting here). This year’s headline conclusion? “Some Easter egg manufacturers have drastically cut their excess packaging, while others are lagging far behind.”

Jo explains her campaign further on her website:

Consumers are tired of excess packaging – they are tired of paying for it and tired of having to dispose of it. Easter eggs are a prime example – in many cases, the huge boxes contain more air than chocolate.

“Last year we saw Easter egg packaging reduced by a third, and companies such as Nestlé, Cadbury, Green and Black’s and Thorntons have made real efforts to cut packaging and improve recyclability. However, Guylian, Lindt and others are still producing grossly excessive packaging.

“The Government is clearly failing to enforce the law, which requires packaging to be reduced to the minimum necessary.”

You can read Jo’s full 2010 report here – here’s the executive summary:

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Swinson slams eggs-ess packaging (geddit?)

As you prepare to devour your innocent-looking Easter eggs this holiday weekend, bear in mind this piece of research by Lib Dem MP Jo Swinson: Easter eggs only take up 40% of their packaging, and remain one of the most wasteful products on supermarket shelves. You can read the BBC news report detailing Jo’s investigations HERE.

Jo comments:

While it is encouraging that the amount of packaging used for Easter eggs has gone down, they remain one of the most excessively packaged and wasteful products available. On average the Easter eggs still take up only 40% of their packaging, so there

Posted in News | Also tagged , and | 3 Comments
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Recent Comments

  • Neil Sandison
    This one of a series of articles recently published in the Liberal Democrat Voice that defines our social liberal values . Frequently the hot house of Westminst...
  • Pawel Urbanski
    This is the right problem to be working on, and I think the answer may be less about the words than about the moments. In my experience people learn what we sta...
  • Simon Robinson
    It's good to have an MP putting herself forward for this. The manifesto seems a bit vague though. All good thoughts and nothing you can really disagree with, b...
  • Robin Bennett
    I am sure Alan will have the sympathies of all of us. The situation is sad and frustrating. Forgive me for making one small point, Alan: you said that 40 Ho...
  • Jonathan Brown
    @George - me too. I know that not everyone is happy about this, but it's perfectly reasonable policy and I think all care is being taken to try to reassure thos...