Tag Archives: excess packaging

Stephen Tall

It’s Easter, so it’s time for Jo Swinson’s annual Eggs-cess packaging report

By Stephen Tall | Fri 2nd April 2010 - 11:50 am

2010 marks the fourth year of Jo Swinson’s annual Easter Egg excess packaging report. (You can read LDV’s 2009 posting here). This year’s headline conclusion? “Some Easter egg manufacturers have drastically cut their excess packaging, while others are lagging far behind.”

Jo explains her campaign further on her website:

Consumers are tired of excess packaging – they are tired of paying for it and tired of having to dispose of it. Easter eggs are a prime example – in many cases, the huge boxes contain more air than chocolate.

“Last year we saw Easter egg packaging reduced by a third, and companies such as Nestlé, Cadbury, Green and Black’s and Thorntons have made real efforts to cut packaging and improve recyclability. However, Guylian, Lindt and others are still producing grossly excessive packaging.

“The Government is clearly failing to enforce the law, which requires packaging to be reduced to the minimum necessary.”

You can read Jo’s full 2010 report here – here’s the executive summary:

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Stephen Tall

Swinson slams eggs-ess packaging (geddit?)

By Stephen Tall | Fri 10th April 2009 - 12:10 pm

As you prepare to devour your innocent-looking Easter eggs this holiday weekend, bear in mind this piece of research by Lib Dem MP Jo Swinson: Easter eggs only take up 40% of their packaging, and remain one of the most wasteful products on supermarket shelves. You can read the BBC news report detailing Jo’s investigations HERE.

Jo comments:

While it is encouraging that the amount of packaging used for Easter eggs has gone down, they remain one of the most excessively packaged and wasteful products available. On average the Easter eggs still take up only 40% of their packaging, so there

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