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Stephen Tall

It’s Easter, so it’s time for Jo Swinson’s annual Eggs-cess packaging report

By Stephen Tall | Fri 2nd April 2010 - 11:50 am

2010 marks the fourth year of Jo Swinson’s annual Easter Egg excess packaging report. (You can read LDV’s 2009 posting here). This year’s headline conclusion? “Some Easter egg manufacturers have drastically cut their excess packaging, while others are lagging far behind.”

Jo explains her campaign further on her website:

Consumers are tired of excess packaging – they are tired of paying for it and tired of having to dispose of it. Easter eggs are a prime example – in many cases, the huge boxes contain more air than chocolate.

“Last year we saw Easter egg packaging reduced by a third, and companies such as Nestlé, Cadbury, Green and Black’s and Thorntons have made real efforts to cut packaging and improve recyclability. However, Guylian, Lindt and others are still producing grossly excessive packaging.

“The Government is clearly failing to enforce the law, which requires packaging to be reduced to the minimum necessary.”

You can read Jo’s full 2010 report here – here’s the executive summary:

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