Tag Archives: jakob nielsen

Mark Pack

UK email newsletters rated

By Mark Pack | Tue 27th April 2010 - 1:45 pm

Jakob Nielsen, the usability experts’ usability expert, has an interesting post reviewing the election emails from the main parties. It’s a good piece – and you can read his own words here. Rather than repeat here all the good points he makes, here are some (small) caveats to it:

  • He writes, “It’s not enough to have a full privacy policy elsewhere on the site. Users need to be told the policy on the spot when you ask for sensitive info”, saying that having a link to a full privacy policy from the spot where you ask for sensitive information isn’t

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