Concerted non-party campaigns now weave more citizens together than the parties can dream of, and raise a lot of money in the process. They do so not with intensely political ‘values’, but with a chance to pit ‘the people’ against ‘the politicians’ on a given issue. For better or worse, this has a broader appeal than the starkly partisan campaigning we are used to.
The challenge Parliament has to deal with is what all this means for elections, in which non-party groups may increasingly express a preference for one party, or even a group of parties, over the others. Whether it is a group of farmers and rural residents coming together in an association, or a trade union, or a big email list of broadly left-wing people, it is only right and natural that together such organisations should be able to say whom they most support to defend their views and interests. The question is whether the wealthier organisations – or even maverick millionaires – should be able to drown out the poorer ones. I strongly believe they should not.