“Demonisation is the ideological backbone of an unequal society.” wrote left-wing commentator Owen Jones in his 2011 book “Chavs: the demonisation of the working class”. He was right but, at the same time, summed up much that’s wrong with progressive politics in the UK.
Demonisation works both ways. It is easy – and entirely incorrect – to demonise the poor as chavs, crooks, benefit cheats and scroungers. As people who could be high-paid bankers and successful business-people if only they knuckled down and worked a bit harder.
But it’s also simple – and wrong – to demonise the wealthy and portray them as people who, almost to a man and woman, are happy to see the poor crushed underfoot if it boosts their bank balance by a few pounds. Yes, there are rich people happy to see their fellow citizens suffer if it further enriches them. There are people on middle and low incomes like that too. The demonisation of the rich may well have contributed to Labour losing the General Election – at least if we’re to believe the Labour leadership contenders now proclaiming aspiration as so important.