The Alternative ConHome 10-point plan to put the Tory election campaign back on track

With their lead in the latest opinion polls down to just 5% according to one poll, there is clearly a bit of a wobble at Conservative HQ. Right-wing website ConservativeHome has helpfully printed a ten point plan to put the Tory election campaign back on track. Here’s an alternative take on it …

1. Don’t panic

The Corporal Jones approach. Perhaps not the best way to encourage the Conservative grassroots to stay focussed. As all psychologists will tell you, if you tell people not to panic, the one word they remember is – Panic. What the Tories ought to be running is more of the Private Fraser approach – ‘We’re all doomed’.

2. Clarify the economic message

Having an economic message would be a start. Apart from tax cuts for dead millionaires, the only thing to have come out of George Osbornes lips has been that ‘something must be done’ about bankers’ bonuses. Just what that ‘something’ is, he didn’t make clear.

3. Raise the danger of a hung parliament

The Conservative grassroots think that this is a terrible prospect, but ordinary voters think the opposite. At the last General Election the Lib Dems had a poster showing how people would vote if they thought the Lib Dems could win locally. If the Conservatives want to tell voters that the Lib Dems are likely to have huge influence after the election then this can only do good for Lib Dem chances.

4. Deploy the party’s VERY SENSIBLE immigration policies

Yep, a plea from the Conservative Grassroots to raise the very issue that did them so much damage last time. It’s interesting that the accompanying logo shows this as being the only tool left in the Tory policy box. Desperation time.

5. Stop announcing new polices and focus on the best ones we already have

Most commentators agree that the Conservatives have so far spelled out next to no policies and now they are being asked not to say anything more. Whilst Nick Clegg has chosen to focus on four key themes, he knows that the Lib Dems have a whole arsenal of policies to back him up. The Tories are being urged to stick with what they have – most of which are either out of date, nicked from the Lib Dems or utterly meaningless.

6. Hague is a golden asset who should play a leading campaign role …

… because this worked so well for them in 2001. It comes to something if the Tories are having to resurrect former Leaders who failed them in previous elections.

7. Remind voters of Labour failures on a daily basis.

We can all agree that Labour has failed. But if the Tories really want to form the next Government, surely they should be putting forward a positive agenda?

8. Put someone in 100% charge of campaign co-ordination

This is a revelation. If the well informed section of the Conservative grassroots don’t know who is in charge of the General Election campaign then the Party really is in trouble.

9. Cameron should be the straight talk candidate

What this means, I’m not sure. I think it’s a plea for him to make speeches without notes. But how a Party Leader winging it in a campaign will fare, I hate to think.

10. The election is a choice between decline and recovery …

… between meaningless simplification and baseless soundbite.

* Alex Folkes blogs at A Lanson Boy.

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This entry was posted in Op-eds.


  • The Hague one, in particular, shows how out of touch they are. Hague is an utter electoral liability, but there’s no doubt he’s the person the tory grass roots really want to be prime minister. They are starting to hate Cameron. The conservative party could self destruct before we get to an election.

  • The economic one on ConHome has made me so so angry… I have just written a piece of work on the economic myth created by Thatcher’s administration… There was no surplus, a deficit. But good old creative accountancy gives you sale of public assets as negative expenditure, its absolute bull. Lets give monetarism another shot, no thank you not today not ever. The mess this country was in the eighties (early and indeed late) has been constantly missold by a bunch of self serving weasels, yet people believe it. I will be absolutely heartbroken if this set of conmen are elected to government. Researching Thatcherism has made me more determined than ever to ensure that my constituency keeps its Lib Dem MP. Rant over.

  • And another thing. A friend of mine recently defected to the Tories, giving awful reasons that the LibDems have suddenly become a socialist party, referred to someone today as an ‘old school’ Tory- that IS the face of the party look at their voting records for heaven’s sake, can’t see for the light.

  • I don’t know about other posters on here, but I find in the Polls Labour over scores, and Lib/Dems under score.

    This is on Political Betting, which I find will be more like the results on polling day.

    I’ve just been looking at the MORI figures myself.
    Yet again they have a big oversampling of 2005 Labour voters and a big undersampling of 2005 LibDem voters.
    Adjusting for this would have given headline figures of:

    Con 37.5%
    Lab 27.5%
    LD 26.0%
    Oth 9.0%

  • What, ConHome admitted that the only tool their party have left is an irrational attack on foreigners?

    That is either incredibly insightful or incredibly convenient, given their editorial line about foreigners.

2 Trackbacks

  • […] back on track. It really is hilarious! A superb way to get the weekend off to a joyous start and Alex Folkes on LibDem Voice has very amusingly presented his alternative […]

  • By Top of the Blogs: The Golden Dozen #158 on Sun 28th February 2010 at 9:35 pm.

    […] thinks the Lib Dems won’t abolish tution fees. Perhaps she didn’t get the memo. 7. The Alternative ConHome 10-point plan to put the Tory election campaign back on track by Alex Folkes on Lib Dem Voice. Please, Mr Cameron, please listen to ConservativeHome. *silently […]

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