Revealed: the colour for the year 2010.
Pantone, the company that produces a system for standardising colour references, have declared turquoise the colour of the year 2010. (That’s PANTONE® 15-5519 Turquoise, taxonomy fans!)
“…an inviting, luminous hue… Combining the serene qualities of blue and the invigorating aspects of green, Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing.” [Pantone website]
Coincidence, or not, that turquoise features strongly in the Liberal Democrats’ new extended colour palette?
By the way, yellow (mimosa) will soon be so last year!
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7 Comments
Except our colour is Aqua not turquoise if you read the style guide.
Yellow is also the colour for the Scottish Nationalists. What was wrong with day-glo orange?
Eurgh. The one comfort I have in all this i that fashions change quickly.
Glad to see that the Lib Dems are focusing on core issues such as the colour of their website rather than the economic crisis.
But, seriously, it is impossible to interpret this as anything other than cosying up to the superior Cameron-blue brand in an effort to win back the voters that Clegg has lost to the Conservatives since he became leader.
Well given the style guide includes “Lib Dem Black” too, maybe we should be looking forward to the day when black is the new aqua.
“lost votes”?? Eh?
….Not another Tory who cant do sums. If you go from 12 per cent to 21 per cent (or 19, depending on what poll you are reading this week), how can that be losing votes? Since Nick took over, with Vince as his deputy, every single poll has shown an upward trend.
LFAT your jealousy is so transparent; yes Dave’s new light blue goes so well with the lovely shade of green, the Tories reaped their rewards in the polls. But now our aqua is already giving us fantastic council by-election results, it’s only a matter of time before voters will be flooding to the Liberal cause.
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[…] It’s common for organisations to rebrand, including changing their corporate colours, as the Liberal Democrats did in 2009. Some organisations find (or coin) a single word that sums up their purpose – though […]