From Groupon, here is one way to discourage people from unsubscribing from an email list: show them what happens to a member of staff after someone leaves the email list. (Hint: involves throwing coffee.)
Showing people this tongue-in-cheek video on the unsubscribe page has apparently been rather successful.
Hmm, perhaps I should try this for my own email list. Though I think I’ll pick hot chocolate instead…
Hat-tip: Nudge blog
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3 Comments
I thought Groupon’s tactic to stop you unsubscribing was to simply ignore your unsubscribe request. That’s what the UK site does…
Has anyone tested whether customers who resubscribe go on to buy anything?
Or whether the irritating, nagging “sorry to see you go” screens which are increasingly common do more damage to the brand than the marginal improvement in email list attrition achieves?
I think it’s rather funny and imagine I’d re-subscribe as a reward for being amused.