Mark Pack

Well, this is one way to avoid people leaving your email list

By | Wed 25th May 2011 - 1:35 pm

From Groupon, here is one way to discourage people from unsubscribing from an email list: show them what happens to a member of staff after someone leaves the email list. (Hint: involves throwing coffee.)

Showing people this tongue-in-cheek video on the unsubscribe page has apparently been rather successful.

Hmm, perhaps I should try this for my own email list. Though I think I’ll pick hot chocolate instead…

Hat-tip: Nudge blog

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This entry was posted in Online politics.
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3 Comments

  • Tommy 25th May '11 - 1:50pm

    I thought Groupon’s tactic to stop you unsubscribing was to simply ignore your unsubscribe request. That’s what the UK site does…

  • Chris Keating 25th May '11 - 1:52pm

    Has anyone tested whether customers who resubscribe go on to buy anything?

    Or whether the irritating, nagging “sorry to see you go” screens which are increasingly common do more damage to the brand than the marginal improvement in email list attrition achieves?

  • Stuart 26th May '11 - 6:44pm

    I think it’s rather funny and imagine I’d re-subscribe as a reward for being amused.

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