The move to Individual Electoral Registration later this year has the capacity to enable our party to re-engage with many young and new voters. Given our polling numbers, this is all the more pertinent, as registering young voters increases party loyalty.
There is considerable evidence that if people vote at the start of their careers as citizens, they are more likely to carry on voting. Rather than canvassing people sporadically, we should be targeting 16,17 and 18 year olds. Just like voters of all ages, young voters are attracted to candidates that reach out to them. Partisan loyalty develops during their first few years of being enfranchised. Reams of academic research in America show a young voters’ first presidential vote and party vote influence their party choice for decades. As Rock the Vote explain, voter registration remains the largest barrier to youth participation, but if they are registered, young people vote! Individual Electoral Registration opens the doors to the younger voters.
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