Author Archives: Andrew Venning

Despite a slight kick-start in the most recent elections we are still a long way off form truly having a #libdemfightback. If that is something we really want to do then we must start taking a real look at campaign strategy and the way we are fighting these elections.

For years now the Liberal Democrats have been running a campaign that, whilst it does reach certain people, it is not working as well it perhaps could be. Targeting strong seats is very sensible and admirable but if feel we are potentially missing out on capturing other constituencies.

Having lived in several London boroughs it is a shame I have not been visited by any of the local Liberal Democrats standing for Parliament or  local council. I believe our lack of presence may mean we aren’t reaching potential voters.

#LibDemFightBack must be more than just an ideology or a slogan. Targeting key seats is of course a great idea, but I think we can’t underestimate how much we can make an impact in other areas. I know we will not get immediate results and other parties are also on the streets as well. It will of course take more than flyers and canvassing and I think if we can have a strong and captivating message we can potentially meet and sway new voters and even new members. I am not entirely sure what the answer is but I think we must attempt to re-evaluate our approach and try new things out. Whether it is as simple as canvassing in areas we are weak or organising events, publicity stunts, getting digital or just re-thinking our messaging. Whatever form that may take I think we must continue to keep our message alive and positive in any new ways we can and try and get both members and non-members really passionate about the party and our policies.