Author Archives: Greg Ardan

Why it’s perception that matters

By Greg Ardan | Mon 3rd July 2017 - 12:22 pm

There has been plenty of analysis and commentary on the Liberal Democrats at the 2017 election. There were significant positives from some great seat gains. But it is difficult not to be disappointed by the low vote share nationally.

Much has already been said as to why, which I won’t repeat here. I’d like to instead focus on three specific areas which pose – the third especially – a broader long-term question for the party. Namely that of how the public perceive us, and what they think we are truly “for”.

The first point concerns increasing polarisation. Of course there is still a centre ground. However, it’s clear that an increasingly large number of people do support the Conservatives’ hard-Brexit, continued austerity and increasingly nationalistic swing to the right. Likewise there’s an increase in those in favour of Jeremy Corbyn’s brand of socialism and high public-service spending, funded by significant tax hikes to higher earners and UK businesses.