In May Liberal Democrat Voice carried a piece from Lynne Featherstone about the lessons from May’s elections, in which she laid out five challenges for the party including,
We should ensure that we have at least a modest local internet presence covering every part of the country, helping point the public at more news about the party, how to join, how to get in touch with the local team etc. With the number of existing sources of news and information about the Liberal Democrats, I am sure it can’t be beyond the wit of a clever programmer or two to be able to put together an effective mini-site system that covers our internet black holes at a minimum of cost and effort.
A few days ago the following email went out to local parties:
We have agreed a deal to put in place a local website for every party of the country which does not have its own local Liberal Democrat website.
This deal, with Prater Raines Ltd , will mean that wherever someone lives in the country, they can find the Liberal Democrats easily on the internet and get informed and involved. It will also mean that the party’s campaign buttons and films are much more widely publicised around the internet.
Where a local party does not have a website (e.g. because it is very small and has not been able to afford one or find a suitable volunteer) this deal will ensure that there is a simple, professional looking site. It will contain relevant local contact details, as used currently on www.libdems.org.uk, along with up to date news about the party and its campaigns.The party will also provide an appropriate local web address for each of these sites that can be used in any local activity to help promote it.