The Voice

“Breakfast doesn’t mean Breakfast”

By | Fri 2nd June 2017 - 1:25 pm

A brilliant new poster highlighting the Conservatives’ plans to scrap free school lunches and replace them with breakfasts at a cost of just 7p per child was launched this week. Its slogan “Breakfast clearly doesn’t mean Breakfast” mocked Theresa May’s oft repeated Brexit remark.

The poster was issued to make the point that a quarter of a million children in poverty could suffer as a result of May’s plans. It shows what you could get – a slice of bread and a few baked beans – for the Tories’ budget of 7p per meal. There are alternatives – half a boiled egg, or 37.5g of cornflakes with 100ml of milk. Not a great start to the day.

Nick Clegg said:

Theresa May’s cruel and illogical decision to take away free, hot lunches for all infants will hurt hundreds of thousands of Britain’s poorest children.

It’s clear that the reintroduction of means-testing for school lunches will mean many children losing out on what could be the only hot, nutritious meal that they receive each day.

Theresa May is not only risking the health of some of our youngest children, but she will also create terrible inequality in the classroom.

The Conservatives’ cynical promise of a free breakfast is clearly not designed to reach all children because they have set aside a meagre 7p per breakfast per child. That’s the price of half a boiled egg or just one slice of bread with 12 baked beans.

Theresa May insists she wants to govern for everyone. But her regressive cutting of free school lunches is clear evidence she is prepared to ignore some of the poorest and most vulnerable children in our society.

Just because the youngest don’t vote, it doesn’t mean that Theresa May should simply cast them aside.

You can see him talking about it on Channel 4 News:

Read more by or more about , or .
This entry was posted in News.
Advert

5 Comments

  • theakes 2nd Jun '17 - 1:59pm

    Keep hearing about posters but never see any anywhere. Where are they?

  • David Raw 2nd Jun '17 - 3:53pm

    Oh dear, here we go again. Sorry, but there’s nothing, absolutely nothing, brilliant about a poster showing a bit of toast with 7p on it.

    It’s far too obscure unless you’re a member of the political cognoscenti (The “in crowd” – to those who aren’t members of said cognoscenti). Does it mention Liberal Democrats by name ? Does it heck… just some bird hovering.

    Yet another example of what I assume to be the smart young things running the Lib Dem campaign who haven’t got a clue how to communicate with ordinary people outside the M25…… but still keep asking for donations every day to pay for their flights of fancy.

    Be interested to know whether it would be a nil score in Pointless.

  • David Becket 2nd Jun '17 - 5:13pm

    @ David Raw

    Agreed

  • Peter Watson 3rd Jun '17 - 12:01am

    “But her regressive cutting of free school lunches is clear evidence she is prepared to ignore some of the poorest and most vulnerable children in our society.”
    Aren’t the Tories planning to cut free school lunches for middle class children but keep them for the poorest and most vulnerable children in our society?

  • Tony Dawson 3rd Jun '17 - 11:17am

    Toasted Crusts, dear readers, are strong and stable! 🙁

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert

Recent Comments

  • Nigel Jones
    @Mick Taylor, I agree we must be concerned about income inequality in current circumstances, though overcoming this is about taxing the rich, better public serv...
  • Nigel Jones
    @Mick Taylor, you are right to focus on strategy since we have plenty of policy, but i think we also need a vision and better messaging. It is easy to have stro...
  • Nigel Jones
    The New Deal graphic is very helpful but of course not perfect. As to preventing Reform from winning, we need to be an anti-establishment party as Chris Bowers ...
  • Nigel Jones
    It is certainly true that community politics is insufficient for long term gain. That was my experience in 13 yrs as a councillor and still active locally; at o...
  • Katharine Pindar
    Splendid stuff, well done Yorkists! 'The New Deal' seems a great idea in itself. Your graphic shows, however, how much work will need to be done to assert ourse...