News from Brent, where the Liberal Democrat-led council has increased recycling by around 50% in the past year: a community project started by a Brent resident and backed by the council has been shortlisted for an environmental award.
From Future Friendly:
The Green Zones initiative, Brent, was conceived by local resident Lorraine Skinner as a way to encourage sustainable behaviour face-to-face in the community.
“Devising a questionnaire, she asked her neighbours how green they were, and then set about encouraging them to make small changes to improve their sustainable behaviour, whether it was to use energy-saving lightbulbs or to grow fruit and vegetables at home.
“Supported by the local council, the scheme has now spread across the area as residents volunteer to help turn their street into a Green Zone and bring the residents rewards, such as a 10 per cent discount at local garden centres or free water butts.”
The project is one of only five to be shortlisted and is the only London-based project.
Brent Council website says:
In addition to an increased awareness of environmental issues, streets which have become Green Zones have noticed a rise in community spirit, with neighbours in one street getting together to help a lady insulate her house. This makes the scheme a perfect way to get to know people on your street as well as promoting green behaviours.
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